Harrisburg, PA Digital Marketing

What is Internet Marketing for Harrisburg, PA Businesses?

In a most simple definition, online marketing throughout Harrisburg is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective customers.

For most Harrisburg business owners, website advertising is a fancy way of saying SEO or paid advertising. While both of those services are used in digital advertising, neither fully explain the depth of a modern internet advertising program for Harrisburg-based small businesses.

Today's online advertising campaigns often include dozens of website advertising plans, all working in tandem to help you drive visibility and conversions throughout Harrisburg, Pennsylvania or nationwide.

For example, the best digital advertising packages in Harrisburg will include strategies to:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using paid advertising, SEO, SEO, or social media marketing.
• Boost your Harrisburg business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Harrisburg through content marketing, video production, backlink authority building, review collection, social proof, and website improvements.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Harrisburg-area websites, our online marketing firm also offers Allentown, Erie, Lancaster, Philadelphia, Pittsburgh, and Reading small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for Harrisburg Businesses

We are a team of digital advertising consultants, just 850.3 miles away, with diverse knowledge and experience in the latest internet advertising trends for Harrisburg small businesses. Use our experience in more than 100 business industries across Harrisburg, and the rest of the country, to help build traffic and grow conversions.

1.) PPC Management

The act of creating and optimizing Harrisburg paid ads campaigns is known as PPC ads management. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising agency for Harrisburg often begins by getting to know your company and its business model before providing skilled PPC management. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

For example, local Harrisburg service providers are often only interested in qualified leads. This can be accomplished through PPC advertising that increases traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can generate traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Harrisburg PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of PPC advertising, most Harrisburg companies implement email collection plans through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Harrisburg small business should utilize multiple advertising plans and marketing tools. For example, the best Harrisburg paid ads plans will include plans to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Harrisburg small business.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

With social ads, Harrisburg digital advertising services use LinkedIn, Instagram, Facebook, Twitter, or TikTok to run paid ads. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead generation or sales generation tool for your Harrisburg company.

The data sources of social platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. While this is an enormous opportunity for most established Harrisburg small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

Our social media advertising company helps Harrisburg organizations build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our social media ads firm also recommends putting in place plans for conversion optimization and retargeting within these Harrisburg internet advertising plans, both of which will help improve the return on ad spend you see within your campaigns. Don't forget about the freshness of your ad creatives. If you're running a social media marketing campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Advertising

The use of Harrisburg search engine advertising in digital marketing involves PPC advertising being run on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and basic ways to get your Harrisburg company in front of an engaged audience. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help boost leads and conversions, which helps make their paid ads an effective Harrisburg digital marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Harrisburg.

4.) Lead Generation

For local service providers in Harrisburg, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Harrisburg lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. A few of the most popular lead generation strategies include retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, and creating helpful content.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Harrisburg small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Harrisburg online marketing tactics. There's no doubt that this is a critical element of website marketing in Harrisburg, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO plans that work for one Harrisburg business might not work for another, even when they are in the same field.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website errors, improving site performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

Conversion rate optimization for Harrisburg websites can be tricky. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Harrisburg, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Harrisburg company. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Harrisburg small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Launching a sales funnel for your Harrisburg small business is harder than explaining its concepts. Many of the most successful sales funnels produce millions of dollars a day for their Pennsylvania organizations. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Harrisburg business.

We have experience in plenty several types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and more. We have a team of digital advertising consultants who can bounce ideas off of you to help you figure out which revenue funnel will work for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Harrisburg online marketing service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Harrisburg online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help Harrisburg email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

8.) Content Marketing

Most Harrisburg companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for Harrisburg websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Harrisburg begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Harrisburg website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Harrisburg digital advertising firm. These are all effective ways to market content if you implement them correctly within your Harrisburg business.

9.) Online Reputation Management (ORM)

Your online reputation in Harrisburg and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Harrisburg, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Harrisburg brand.

For localized service companies in Harrisburg, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Harrisburg storefront. Online shoppers in Harrisburg want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Harrisburg doctors or Harrisburg attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Harrisburg site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Harrisburg.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete website marketing company for Harrisburg, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Harrisburg internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Harrisburg online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Harrisburg, PA Website

If you manage a business in Harrisburg that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Harrisburg website advertising packages over other marketing strategies. Let's go over some of the good reasons to implement internet marketing strategies within your Pennsylvania business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Harrisburg. You might as well choose a format and medium that can follow your target audience wherever they go in Harrisburg or within Pennsylvania.
• The flexibility of Harrisburg online advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Harrisburg provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Harrisburg!

How to Develop Harrisburg, PA Website Marketing Plans

Before starting your digital marketing campaign for your Harrisburg-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Harrisburg digital advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Harrisburg or beyond. This helps you tailor your Harrisburg internet marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Harrisburg internet advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Harrisburg digital plan, make that your first priority. The slowest moving digital marketing strategy in Harrisburg is search engine optimization. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Harrisburg business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Harrisburg paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A great Harrisburg lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Harrisburg website, you should consider how to best interact with those visitors after they leave your site. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Harrisburg website.

6.) Plan for continuous testing

When these Harrisburg online marketing plans are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Harrisburg website advertising service.

Why Choose WebCitz for Your Harrisburg, PA Digital Advertising Services

We want to be the internet advertising partner of your Harrisburg small business! When researching Harrisburg online advertising agencies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Harrisburg website advertising plans we suggest for your business. These are often the same Harrisburg digital advertising plans we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Harrisburg because of the effective implementation of our own online marketing service.

Our website marketing company should be your choice for your Harrisburg organization because you feel we are the right team. We are only a short drive of 12 hours and 58 mins away from you in Harrisburg, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Our primary source for leads and new client development in Harrisburg is our own internet marketing strategies.
• You probably found us in Harrisburg after searching for a service we offer.
• Our marketing team performs all of our Harrisburg online advertising services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're specialists in Shopify, WordPress, and WooCommerce for any Harrisburg internet marketing campaigns that need website design or website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Harrisburg website marketing companies, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our digital marketing company, just send us an email or give us a call.

800-796-8263 Email Us