Reading, PA Digital Marketing

What is Website Marketing for Reading, PA Small Businesses?

Simply put, digital marketing throughout Reading is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means SEO or PPC advertising to most Reading organization owners. Even though both of those services are used in internet advertising, neither fully explains the depth of a modern online advertising program for Reading-based businesses.

The latest website advertising services often use numerous digital marketing tactics, all working together to help you get more visibility and conversions throughout Reading and the rest of the country.

For example, the best internet marketing services in Reading will include tactics to:

• Promote your digital assets (sales funnels, websites, apps, etc) via SEO, SEO, social media marketing, or affiliate marketing.
• Boost Reading business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Reading by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Reading-area websites, our online advertising agency also offers Allentown, Erie, Harrisburg, Lancaster, Philadelphia, Pittsburgh, small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Services for Reading Small Businesses

We're a team of internet marketing specialists, just 908.1 miles away, who know and understand the latest online marketing trends for Reading companies. We've helped grow traffic and boost conversions across more than 100 business industries in Reading, and the rest of the country, so let's work together.

1.) Paid Ads Management

PPC Management refers to creating and optimizing Reading PPC advertising services. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide experienced PPC management, a paid advertising agency for Reading should get to know your company and its goals. Since the way you approach paid advertising for a nearby Reading business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Reading, for example, are often only looking for quality leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to generate traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Reading paid ads is the next step. Most Reading PPC advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Reading small business should use a variety of advertising plans and marketing tools to be successful with paid ads. Pay-per-click campaigns in Reading should include tactics like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Reading business.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Marketing

The use of social ads in Reading digital marketing involves PPC advertising being run on social media platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Reading company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media advertising is a huge opportunity for most established Reading businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Reading make the most of their social ads by setting up sales funnels and lead generation tools. Our Reading online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. If you're running a social media marketing service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Ads

Search engine marketing in Reading involves running PPC advertising on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Reading small business to an engaged audience that is actively looking for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing company to build the landing pages and sales funnels that drive leads and conversions, which help make their paid advertising an effective Reading digital advertising plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in Reading.

4.) Lead Gen

A localized Reading service provider's main goal of an inbound marketing program is to grow leads. The internet can't sell everything. Many products and services need a phone call or in-person meeting to close the deal. Lead generation tactics are crucial for these kinds of Reading organizations looking to get sales from their website.

All of our digital advertising team's lead generation plans have been tried and implemented at some point in the past. A few of the most popular lead generation strategies include nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, and engaging visitors with live chat.

For most internet advertising plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Reading business.

5.) Conversion Optimization

You can't ignore CRO strategies when it comes to Reading digital advertising. This is an essential component of any kind of internet marketing in Reading since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO tactics that work for one Reading company might not work for a different Reading business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Reading websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Reading, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Reading company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Reading business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Reading business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Pennsylvania small businesses. To develop a sales funnel that produces value for your Reading business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Reading digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Reading digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Reading email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Reading small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Reading websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Reading begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Reading internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Reading website marketing company. These are all effective ways to market content if you implement them correctly within your Reading organization.

9.) Online Reputation Management (ORM)

Your online reputation in Reading and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Reading, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Reading brand.

For nearby service companies in Reading, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Reading storefront. Online shoppers in Reading want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Reading doctors or Reading attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Reading website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Reading.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Reading, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Reading website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Reading digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Reading, PA Website

If you run a business in Reading that sells products or services, you're going to need marketing to improve sales. You might be thinking about Reading online marketing packages over other, more traditional, marketing strategies. Here are some reasons you should implement website advertising plans for your Pennsylvania business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Reading, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Reading or across Pennsylvania.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Reading, digital advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Reading non-digital ads!

How to Develop Reading, PA Internet Marketing Campaigns

To start your online marketing service for your Reading business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Reading or beyond is important. This helps you tailor your Reading website marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Reading audience. You'll be able to focus on the right keywords for your Reading website advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Reading digital strategy. In internet advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Reading small business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Reading paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Reading residents to your lead gen goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Reading website grows traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Reading website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Reading digital marketing strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Reading internet marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Reading, PA Online Advertising Services

Our goal is to be your Reading small business digital marketing partner! When researching Reading digital marketing companies, there are a lot of factors to consider. You can trust the Reading internet marketing strategies we suggest for your business since we have more than 19 years of experience. Often, these are the same online marketing plans we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Reading because of the effective implementation of our own website advertising service.

However, you should select our digital marketing company because you feel confident we're the right team for your Reading organization. We are only a short drive of 13 hours and 47 mins away from you in Reading, but that time is reduced to seconds for phone and email communication!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Reading from our own website marketing plans.
• You probably found us in Reading via an online search for a service we provide.
• Our marketing team performs all of our Reading digital marketing services, which means we don't outsource the work.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're professionals in Shopify, WordPress, and WooCommerce for any Reading online advertising campaigns that need website design or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our digital marketers in mind when it comes time for you to start looking for Reading internet marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online marketing firm.

800-796-8263 Email Us