Philadelphia, PA Digital Marketing

What is Digital Advertising for Philadelphia, PA Organizations?

It's pretty simple: Philadelphia online marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means search engine optimization or PPC advertising to most Philadelphia small business owners. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Philadelphia-based organizations.

Today's internet advertising plans often include dozens of online advertising strategies, all working in tandem to help you boost visibility and conversions throughout Philadelphia, Pennsylvania or nationwide.

The best Philadelphia digital marketing services will include tactics like:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost your Philadelphia business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Philadelphia with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Philadelphia, you probably love the Philadelphia Phillies baseball team. Go Philadelphia Phillies! In addition to marketing Philadelphia-area websites, our digital advertising firm also offers Allentown, Erie, Harrisburg, Lancaster, Pittsburgh, and Reading small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Philadelphia Businesses

For Philadelphia small businesses, we're a team of digital marketing experts, just 951.1 miles away, who bring diverse knowledge and experience to the table. We've helped get traffic and increase conversions across more than 100 business industries in Philadelphia, and the rest of the country, so let's work together.

1.) Paid Ads Management

The act of creating and optimizing Philadelphia paid advertising services is known as PPC ads management. However, that is an incredibly simple explanation, so let's dig a little deeper.

A paid advertising firm for Philadelphia often begins by getting to know your company and its business model before providing expert PPC ads management. You can use this information to determine the next steps, since paid advertising for a local area business differs from paid advertising for an ecommerce store.

For example, localized Philadelphia service providers are often only interested in qualified leads. Through PPC advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to boost traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Philadelphia PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Philadelphia paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Philadelphia small business needs to use multiple plans and marketing tools. For example, the best Philadelphia PPC advertising plans will include plans to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make your Philadelphia small business more profitable by acquiring qualified leads or selling online.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Advertising

The use of social media marketing in Philadelphia online marketing involves paid advertising being run on social media platforms like TikTok, LinkedIn, Facebook, Twitter, and TikTok. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Philadelphia company grows quality leads or cost-effective sales.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Philadelphia businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Philadelphia make the most of their social media ads by setting up sales funnels and lead generation tools. Our Philadelphia internet marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Ads

Search engine marketing in Philadelphia involves running paid advertising on search engines like Google and Bing. You'll find that Google campaigns and Bing ads are quick and basic ways to get your Philadelphia organization in front of an engaged audience. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and build revenue, which makes PPC advertising a cost-effective Philadelphia website advertising plan. To improve your return on investment with search ads in Philadelphia, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

For local service providers in Philadelphia, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Philadelphia small businesses looking to get sales from their website.

Our website marketing team has tried and implemented so many different lead generation tactics in the past. Among the most common lead generation plans are creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Philadelphia business.

5.) Conversion Optimization

There is almost no reason to neglect CRO within Philadelphia internet advertising strategies. This is a critical aspect of any type of online advertising in Philadelphia since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

You can boost your bottom line by increasing conversion rates. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO strategies that work for one Philadelphia small business might not work for a different Philadelphia business, even when both are in the same industry.

CRO plans typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website problems, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

For some Philadelphia websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Philadelphia, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Philadelphia company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Philadelphia business. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Making a funnel is harder than explaining how it works, since it involves so much planning and optimization. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Pennsylvania businesses. To develop a sales funnel that produces value for your Philadelphia business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

Many types of sales funnels exist, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens more. Working with one of our online marketing professionals, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your business. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Philadelphia website advertising service based on more information about your business.

7.) Email Marketing

Email marketing is a good way to increase brand awareness, improve sales and revenue, generate website traffic, engage past customers, and gain valuable information about your target audience.

For email marketing, we help our Philadelphia website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

In email marketing, you need to figure out how to get more subscribers. We help Philadelphia email marketers build and nurture their lists by integrating email collection opportunities into checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and more.

8.) Content Marketing

Most Philadelphia companies use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. The website marketing approach for Philadelphia websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

When your target customers in and around Philadelphia begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Philadelphia website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Philadelphia digital advertising firm. These are all effective ways to market content if you implement them correctly within your Philadelphia business.

9.) Online Reputation Management (ORM)

Your online reputation in Philadelphia and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Philadelphia, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Philadelphia brand.

For localized service companies in Philadelphia, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Philadelphia storefront. Online shoppers in Philadelphia want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Philadelphia doctors or Philadelphia attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Philadelphia site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Philadelphia.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete website marketing company for Philadelphia, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Philadelphia internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Philadelphia online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Philadelphia, PA Website

You're going to have to think about marketing in Philadelphia if you manage a business that sells something. You might be thinking about Philadelphia website advertising packages over other, more traditional, marketing strategies. Let's go over some of the good reasons to implement internet marketing strategies within your Pennsylvania business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• There's no shortage of phones, tablets, and desktop computers in Philadelphia. You might as well choose a format and medium that can follow your target audience wherever they go in Philadelphia or within Pennsylvania.
• The flexibility of Philadelphia online advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with website marketing in Philadelphia. We wish you the best of luck getting people to comment, like, and share your Philadelphia non-digital ads!

How to Develop Philadelphia, PA Website Advertising Services

It's important to create a plan with measurable business goals before beginning your digital marketing plan for your Philadelphia-based organization. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Philadelphia or beyond. Your Philadelphia internet advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Philadelphia online marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing services sooner

If you plan to incorporate search engine optimization in your Philadelphia digital strategy, make that your first priority. Search engine optimization is the slowest moving digital marketing tactic. Improvements to your site structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Philadelphia business and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Philadelphia PPC advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Philadelphia lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Philadelphia website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Philadelphia website visitors.

6.) Strategize for consistent testing

If you've got all these Philadelphia website advertising plans in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Philadelphia digital advertising service should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Philadelphia, PA Online Marketing Tactics

If you're a business in Philadelphia, we want to be your website advertising partner! When researching Philadelphia digital marketing agencies, there are a lot of factors to consider. With more than 19 years of experience, you know you can trust the Philadelphia digital advertising plans we suggest for your business. These are often the same Philadelphia online marketing plans we use for our own lead generation and conversion rate optimization services. Our own website marketing plan likely landed you on our website from Philadelphia.

Our digital marketing company should be your choice for your Philadelphia organization because you feel we are the right team. We are only a short drive of 14 hours and 26 mins away from you in Philadelphia, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Digital marketing is our main source of leads and new customers in Philadelphia.
• You probably found us in Philadelphia via an online search for a service we provide.
• We do not outsource Philadelphia website marketing plans since we have our own marketing team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're experts in WordPress, WooCommerce, and Shopify for any Philadelphia internet advertising plans that need website development or web maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our digital advertisers are the ones you should keep in mind when you need Philadelphia digital marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital advertising firm.

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