Pittsburgh, PA Digital Marketing

What is Digital Marketing for Pittsburgh, PA Small Businesses?

It's pretty easy: Pittsburgh internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Pittsburgh small business owners think of online advertising as another phrase for SEO or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Pittsburgh digital advertising program entails.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Pittsburgh and across the country.

The best Pittsburgh website marketing plans will include plans like:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Increase revenue for your Pittsburgh small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Pittsburgh with content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Pittsburgh, you probably love the Pittsburgh Penguins hockey team. Go Pittsburgh Penguins! In addition to marketing Pittsburgh-area websites, our digital marketing company also offers Allentown, Erie, Harrisburg, Lancaster, Philadelphia, and Reading small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Services for Pittsburgh Companies

For Pittsburgh businesses, we're a team of website advertising experts, just 653.3 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Pittsburgh, and the rest of the country, to help drive traffic and get conversions across your digital assets.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement plans in Pittsburgh. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide proficient PPC ads management, a paid advertising firm for Pittsburgh should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Pittsburgh organization is much different from how you'd handle it for an ecommerce brand.

For example, local area Pittsburgh service providers are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can grow traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Pittsburgh paid ads, it's important to understand what metrics will be used. Most Pittsburgh paid ads agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Pittsburgh small business needs to use multiple plans and marketing tools. Some of the best PPC advertising plans in Pittsburgh strive to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your Pittsburgh business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

With social media advertising, Pittsburgh internet advertising plans use Facebook, Twitter, TikTok, LinkedIn, or Facebook to run PPC advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Pittsburgh small business builds quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media marketing is a huge opportunity for most established Pittsburgh organizations, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Pittsburgh make the most of their social ads by setting up sales funnels and lead generation tools. In our Pittsburgh digital advertising packages, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media marketing plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Ads

Search engine marketing in Pittsburgh involves running PPC advertising on search engines like Google and Bing. Your Pittsburgh small business will benefit from Google campaigns and Bing ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help generate leads and conversions, which helps make their paid advertising an effective Pittsburgh website marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in Pittsburgh.

4.) Lead Generation

A nearby Pittsburgh service provider's main goal of an inbound marketing program is to increase leads. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Pittsburgh small businesses looking to get sales from their website.

All of our website marketing team's lead generation tactics have been tried and implemented at some point in the past. Among the most common lead generation plans are creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Pittsburgh organization.

5.) Conversion Rate Optimization

You can't ignore conversion optimization strategies when it comes to Pittsburgh website marketing. This is an essential component of any kind of website advertising in Pittsburgh since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO strategies that work for one Pittsburgh small business might not work for another, even when they are in the same field.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving website performance, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.

True conversion rate optimization for Pittsburgh websites can become much more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Pittsburgh, and many other factors.

6.) Sales Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Pittsburgh business. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Pittsburgh small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

Creating a revenue funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their Pennsylvania small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Pittsburgh company.

We have experience in plenty several types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and more. We have a team of internet advertising experts who can bounce ideas off of you to help you figure out which revenue funnel will work for your company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Pittsburgh website marketing plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to get brand awareness, increase website traffic, generate sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Pittsburgh website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Pittsburgh email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

8.) Content Marketing

Most Pittsburgh small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Pittsburgh websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Pittsburgh begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Pittsburgh digital marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Pittsburgh internet advertising company. These are all effective ways to market content if you implement them correctly within your Pittsburgh company.

9.) Online Reputation Management (ORM)

Your online reputation in Pittsburgh and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Pittsburgh, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Pittsburgh brand.

For local service companies in Pittsburgh, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Pittsburgh storefront. Online shoppers in Pittsburgh want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Pittsburgh doctors or Pittsburgh attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Pittsburgh website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Pittsburgh.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive digital marketing agency for Pittsburgh, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Pittsburgh online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Pittsburgh website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Pittsburgh, PA Website

You're going to have to think about marketing in Pittsburgh if you manage a business that sells something. There are many reasons to consider Pittsburgh digital marketing plans over other, more traditional, marketing plans. Here are a few reasons why your Pennsylvania small business should embrace internet advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Pittsburgh, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Pittsburgh or throughout Pennsylvania?
• The flexibility of Pittsburgh online advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with website marketing in Pittsburgh. We wish you the best of luck getting people to comment, like, and share your Pittsburgh non-digital ads!

How to Develop Pittsburgh, PA Website Advertising Services

It's important to create a plan with measurable business goals before beginning your digital marketing plan for your Pittsburgh-based organization. You want to ensure everyone involved understands the ultimate goal of the Pittsburgh internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Pittsburgh or beyond. Your Pittsburgh online advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Pittsburgh audience. This will help ensure you focus on the right keywords for your Pittsburgh website marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Pittsburgh digital plan, make that your first priority. Search engine optimization is the slowest moving internet marketing strategy. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Pittsburgh business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Pittsburgh PPC advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Pittsburgh lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Pittsburgh website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Pittsburgh website visitors.

6.) Strategize for consistent testing

If you've got all these Pittsburgh website advertising plans in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Pittsburgh digital advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Pittsburgh, PA Online Marketing Tactics

If you're a business in Pittsburgh, we want to be your website advertising partner! There are many factors to consider when researching Pittsburgh digital marketing agencies. We've got 19 years of experience, so you can trust the Pittsburgh digital advertising plans we suggest. Pittsburgh internet advertising tactics like these are often what we use for our own lead generation. Our own online advertising campaign likely landed you on our website from Pittsburgh.

However, you should select our digital marketing agency because you feel confident we're the right team for your Pittsburgh small business. We are only a short drive of 9 hours and 53 mins away from you in Pittsburgh, but that time is reduced to seconds for phone and email communication!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Digital marketing is our main source of leads and new clients in Pittsburgh.
• You probably found us in Pittsburgh via an online search for a service we provide.
• Our marketing team performs all of our Pittsburgh online advertising services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're specialists in Shopify, WordPress, and WooCommerce for any Pittsburgh internet marketing campaigns that need website design or website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our digital marketers are the ones you should keep in mind when you need Pittsburgh website advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing company.

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