Ogden Digital Marketing

What is Online Advertising for Ogden, UT Businesses?

Simply put, website advertising throughout Ogden is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Ogden organization owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. Even though both of those services are used in internet advertising, neither fully explains the depth of a modern online advertising program for Ogden-based businesses.

In today's website advertising world, there are dozens of digital marketing strategies that all work together to help you get visibility in Ogden and across the country.

For instance, the best internet marketing services in Ogden will include these things:

• Promote your digital assets (apps, sales funnels, websites, etc) via paid advertising, SEO, SEO, or social media marketing.
• Boost your Ogden business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Ogden through content marketing, video production, backlink authority building, review collection, social proof, and website improvements.
• Create and nurture relationships with email, SMS, and social media.

If you live in Ogden, you probably love the Weber State Wildcats basketball team. Go Weber State Wildcats! In addition to marketing Ogden-area websites, our online marketing firm also offers Orem, Provo, Salt Lake City, Sandy, and West Jordan small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for Ogden Businesses

We're a team of digital advertising consultants, just 1451.4 miles away, who know and understand the latest internet advertising trends for Ogden small businesses. Use our experience in more than 100 business industries across Ogden, and the rest of the country, to help build traffic and grow conversions.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in Ogden. Despite that simple explanation, let's explore it further.

To provide professional PPC management, a paid ads company for Ogden should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Local service providers in Ogden, for instance, are often only interested in good leads. This can be accomplished through paid ads that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to get traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Ogden PPC, it's important to understand what metrics will be used. For paid ads to be effective, most Ogden paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with PPC advertising, your Ogden small business should utilize multiple advertising plans and marketing tools. Some of the best paid advertising plans in Ogden strive to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make your Ogden business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

The use of social media ads in Ogden website marketing involves paid advertising being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Ogden company.

The data sources of social platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social ads is a huge opportunity for most established Ogden businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Ogden make the most of their social media ads by setting up sales funnels and lead generation tools. Our Ogden internet marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Ads

Search engine marketing in Ogden involves running paid advertising on search engines like Google and Bing. You'll find that Google campaigns and Bing ads are quick and basic ways to get your Ogden organization in front of an engaged audience. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help improve leads and conversions, which helps make their paid advertising an effective Ogden online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Ogden.

4.) Lead Generation

A local Ogden service provider's main goal of an inbound marketing program is to get leads. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Ogden lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our online advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Ogden organization.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Ogden online advertising services. This is a critical aspect of any type of website advertising in Ogden since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Ogden small business might not work for a different Ogden business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Ogden websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Ogden, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Ogden company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Ogden organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a funnel for your Ogden organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Utah businesses. To develop a sales funnel that produces value for your Ogden business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Ogden online advertising campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Ogden online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help Ogden email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

8.) Content Marketing

Most Ogden businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for Ogden websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Ogden begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Ogden digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Ogden internet marketing agency. These are all effective ways to market content if you implement them correctly within your Ogden small business.

9.) Online Reputation Management (ORM)

Your online reputation in Ogden and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Ogden, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Ogden brand.

For local service companies in Ogden, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Ogden storefront. Online shoppers in Ogden want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Ogden doctors or Ogden attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Ogden website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Ogden.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

10.) Video Marketing

As a full-service website advertising firm for Ogden, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Ogden internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Ogden online advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Website Advertising for Your Ogden, UT Website

If you run a business in Ogden that sells products or services, you're going to need marketing to drive sales. There are lots of reasons to choose Ogden digital marketing plans over other marketing plans. Here are some reasons you should implement internet advertising tactics for your Utah business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Ogden, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Ogden or within Utah.
• Ogden website marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• Online marketing in Ogden provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Ogden!

How to Develop Ogden, UT Website Advertising Services

To start your digital marketing plan for your Ogden business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Ogden internet marketing service is all about.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Ogden or beyond. You can then make sure you're targeting your Ogden internet advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Ogden audience. By doing this, you'll make sure your Ogden online marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Ogden digital plan. The slowest moving digital marketing strategy in Ogden is search engine optimization. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Develop effective landing pages or funnels of high quality

You should consider paid ads for your Ogden small business. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Ogden paid ads campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Ogden lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Ogden website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Ogden website visitors.

6.) Plan for continuous testing

When these Ogden online advertising strategies are in place you are ready to enter the testing and optimization phase. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Ogden digital marketing campaign.

Why Choose WebCitz for Your Ogden, UT Internet Marketing Solutions

Our goal is to be your Ogden small business online advertising partner! When researching Ogden website marketing companies, there are many factors to consider. You can trust the Ogden digital marketing strategies we suggest for your business since we have more than 19 years of experience. Ogden digital advertising plans like these are often what we use for our own lead generation. The fact that you're visiting our website from Ogden probably has a lot to do with our own online marketing service.

However, you should select our website marketing company because you feel confident we're the right team for your Ogden organization. We are only a short drive of 21 hours and 26 mins away from you in Ogden, but that time is reduced to seconds for phone and email communication!

• We've been in business since 2004, so we've got more than 19 years of experience.
• Our primary source for leads and new client development in Ogden is our own internet marketing strategies.
• You probably found us in Ogden after searching for a service we offer.
• We don't outsource Ogden online advertising services because we have our own team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're specialists in Shopify, WordPress, and WooCommerce for any Ogden internet marketing campaigns that need website design or website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our digital marketers are the ones you should keep in mind when you need Ogden website advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing company.

800-796-8263 Email Us