Sandy Springs Digital Marketing

What is Online Marketing for Sandy, UT Companies?

It's pretty simple: Sandy website advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Sandy organization owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. Those two services are both used in internet advertising, but neither fully explains what a modern Sandy online advertising program entails.

The latest website marketing plans often use numerous digital marketing strategies, all working together to help you get more visibility and conversions throughout Sandy and the rest of the country.

The best Sandy digital advertising packages will include strategies like:

• Promote your digital assets (apps, sales funnels, websites, etc) via paid advertising, SEO, SEO, or social media marketing.
• Boost your Sandy business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Sandy through content marketing, video production, backlink authority building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Sandy-area websites, our online marketing firm also offers Ogden, Orem, Provo, Salt Lake City, and West Jordan small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for Sandy Businesses

For Sandy small businesses, we're a team of internet marketing specialists, just 1459.2 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Sandy, and the rest of the country, to help generate traffic and build conversions.

1.) PPC Ads Management

PPC Management refers to creating and optimizing Sandy paid ads campaigns. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide professional PPC management, a paid ads company for Sandy should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Local service providers in Sandy, for instance, are often only interested in good leads. This can be accomplished through paid ads that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Using PPC advertising, you can increase traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Sandy paid ads, it's important to understand what metrics will be used. For paid advertising to be effective, most Sandy paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Sandy organization should utilize multiple advertising strategies and marketing tools. Pay-per-click campaigns in Sandy should include tactics like:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Sandy business.
• Utilize third-party attribution software to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

The use of social media ads in Sandy website marketing involves paid advertising being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Sandy company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a great opportunity for established Sandy businesses, but it's expensive for those not ready to make the most of social media ads.

Our social media advertising agency helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our Sandy online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Ads

In digital advertising, Sandy search advertising is used to place ads on search engines like Google and Bing. You'll find that Google campaigns and Bing ad campaigns are quick and easy ways to get your Sandy business in front of an engaged audience. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that drive leads and conversions, which help make their PPC advertising an effective Sandy internet marketing strategy. To improve your return on investment with search engine marketing in Sandy, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

A local Sandy service provider's main goal of an inbound marketing program is to boost leads. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Sandy lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our internet marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Sandy organization.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Sandy internet marketing solutions. This is a critical aspect of any type of online marketing in Sandy since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Sandy small business might not work for a different Sandy business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Sandy websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Sandy, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Sandy company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Sandy company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a revenue funnel for your Sandy organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Utah businesses. To develop a sales funnel that produces value for your Sandy business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Sandy internet marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Sandy internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Sandy email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Sandy businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Sandy websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Sandy begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Sandy online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Sandy digital marketing agency. These are all effective ways to market content if you implement them correctly within your Sandy small business.

9.) Online Reputation Management (ORM)

Your online reputation in Sandy and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Sandy, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Sandy brand.

For local area service companies in Sandy, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Sandy storefront. Online shoppers in Sandy want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Sandy doctors or Sandy attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Sandy website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Sandy.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a full-service online marketing firm for Sandy, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Sandy digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Sandy internet marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Online Marketing for Your Sandy, UT Website

You're going to have to think about marketing in Sandy if you manage a business that sells something. There are lots of reasons to choose Sandy online advertising services over other marketing tactics. Here are a few reasons why your Utah small business should embrace digital marketing:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Sandy, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Sandy or within Utah.
• Sandy digital advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• Online marketing in Sandy provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Sandy non-digital ads!

How to Develop Sandy, UT Internet Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your online marketing service for your Sandy-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Sandy website advertising service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Sandy or beyond is important. Your Sandy digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Sandy audience. By doing this, you'll make sure your Sandy digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing packages earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Sandy digital plan. The slowest moving online marketing plan in Sandy is SEO. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Sandy small business. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Ad campaigns in Sandy that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to bring Sandy residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Sandy website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Sandy website visitors.

6.) Plan for continuous testing

When these Sandy digital marketing strategies are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Sandy internet marketing campaign.

Why Choose WebCitz for Your Sandy, UT Online Advertising Services

If you're a small business in Sandy, we want to be your digital marketing partner! When researching Sandy digital marketing companies, there are many factors to consider. We've got 19 years of experience, so you can trust the Sandy internet marketing strategies we suggest. Often, these are the same online marketing plans we use for our own lead generation and conversion rate optimization. Our own website marketing plan likely landed you on our website from Sandy.

However, you should select our digital marketing company because you feel confident we're the right team for your Sandy organization. We are only a short drive of 21 hours and 41 mins away from you in Sandy, but that time is reduced to seconds for phone and email communication!

• We've been in business since 2004, so we've got more than 19 years of experience.
• Our primary source for leads and new client development in Sandy is our own online advertising strategies.
• You probably found us in Sandy via an online search for a service we provide.
• We don't outsource Sandy website advertising packages because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're searching for Sandy digital advertising plans that include web design or web maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our internet marketers are the ones you should keep in mind when you need Sandy digital marketing companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.

800-796-8263 Email Us