West Jordan Digital Marketing

What is Internet Marketing for West Jordan, UT Businesses?

In a most simple definition, online marketing throughout West Jordan is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective customers.

Digital marketing means SEO or paid advertising to most West Jordan organization owners. Even though both of those services are used in digital marketing, neither fully explains the depth of a fresh internet marketing program for West Jordan-based businesses.

In today's online marketing world, there are dozens of online advertising strategies that all work together to help you boost visibility in West Jordan and across the country.

For instance, the best digital marketing services in West Jordan will include these things:

• Promote your digital assets (apps, sales funnels, websites, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your West Jordan organization through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in West Jordan with content marketing, video production, link building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing West Jordan-area websites, our digital advertising firm also offers Ogden, Orem, Provo, Salt Lake City, Sandy, small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for West Jordan Businesses

We are a team of website advertising experts, just 1462.3 miles away, with diverse knowledge and experience in the latest digital marketing trends for West Jordan small businesses. We've helped increase traffic and improve conversions across more than 100 business industries in West Jordan, and the rest of the country, so let's work together.

1.) PPC Management

PPC Management consists of creating and optimizing paid advertisement campaigns in West Jordan. Despite that simple explanation, let's explore it further.

To provide professional paid ads management, a paid advertising company for West Jordan should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a local area West Jordan small business is much different from how you'd handle it for an ecommerce brand.

For example, localized West Jordan service providers are often only interested in qualified leads. Through PPC advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in West Jordan PPC management is understanding the metrics that will be used to optimize and scale. Most West Jordan PPC advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your West Jordan company should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in West Jordan should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your West Jordan small business.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Advertising

With social media marketing, West Jordan online marketing services use Twitter, TikTok, LinkedIn, Facebook, or Twitter to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your West Jordan company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established West Jordan businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media marketing.

With our help, corporations and small businesses in West Jordan make the most of their social ads by setting up sales funnels and lead generation tools. In our West Jordan digital marketing plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Marketing

The use of West Jordan search ads in website marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google campaigns and Bing ads offer a quick and effective method for connecting your West Jordan small business to an engaged audience that is actively searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that generate leads and conversions, which help make their paid advertising an effective West Jordan website marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in West Jordan.

4.) Lead Generation

A nearby West Jordan service provider's main goal of an inbound marketing program is to increase leads. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, West Jordan lead generation tactics are going to be critical.

Our online advertising team has tried and implemented so many different lead generation strategies in the past. A few of the most popular lead generation tactics include creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your West Jordan organization.

5.) Conversion Rate Optimization

Digital marketing in West Jordan should include conversion optimization tactics. This is a critical aspect of any type of internet advertising in West Jordan since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. It's important to understand what CRO is, how it works, and how to evaluate it. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO tactics that work for one West Jordan company might not work for another, even when they are in the same field.

There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving site speed, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.

For some West Jordan websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in West Jordan, and many other things.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your West Jordan company. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your West Jordan business. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Making a funnel is harder than explaining how it works, since it involves so much planning and optimization. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Utah businesses. To develop a sales funnel that produces value for your West Jordan business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

Many types of sales funnels exist, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens more. Working with one of our online marketing professionals, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your business. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your West Jordan website advertising service based on more information about your business.

7.) Email Marketing

With effective email marketing tactics, you can raise brand awareness, increase website traffic, engage past customers, generate sales, and find out what's going on with your target audience.

For email marketing management, we help our West Jordan customers use Mail Chimp, Campaign Monitor, and Constant Contact. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help West Jordan email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

8.) Content Marketing

Most West Jordan companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for West Jordan websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around West Jordan begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help West Jordan website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading West Jordan digital advertising firm. These are all effective ways to market content if you implement them correctly within your West Jordan business.

9.) Online Reputation Management (ORM)

Your online reputation in West Jordan and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in West Jordan, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your West Jordan brand.

For localized service companies in West Jordan, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your West Jordan storefront. Online shoppers in West Jordan want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as West Jordan doctors or West Jordan attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your West Jordan site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around West Jordan.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete website marketing company for West Jordan, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your West Jordan internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within West Jordan online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your West Jordan, UT Website

If you manage a business in West Jordan that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about West Jordan website advertising packages over other, more traditional, marketing strategies. Here are some reasons you should implement digital advertising plans for your Utah business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In West Jordan, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in West Jordan or throughout Utah?
• The flexibility of West Jordan online marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with online advertising in West Jordan. You'll have to work hard to get people to like, comment, and share your non-digital ads in West Jordan!

How to Develop West Jordan, UT Website Marketing Plans

Before starting your digital marketing campaign for your West Jordan-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in West Jordan or beyond. You can then make sure you're targeting your West Jordan digital advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your West Jordan audience. This will help ensure you focus on the right keywords for your West Jordan internet marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing plans sooner

If you plan to incorporate search engine optimization in your West Jordan digital strategy, make that your first priority. Search engine optimization is the slowest moving website advertising plan. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your West Jordan small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. West Jordan paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring West Jordan residents to your lead gen goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your West Jordan website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget West Jordan website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these West Jordan digital advertising plans in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your West Jordan online marketing service, you should be optimizing conversion rates.

Why Choose WebCitz for Your West Jordan, UT Website Advertising Strategies

We want to be the digital marketing partner of your West Jordan small business! When researching West Jordan internet marketing agencies, there are a lot of factors to consider. You can trust the West Jordan online marketing plans we suggest for your business since we have more than 19 years of experience. West Jordan website marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from West Jordan probably has a lot to do with our own digital marketing plan.

However, you should select our internet marketing agency because you feel confident we're the right team for your West Jordan small business. We are only a short drive of 21 hours and 40 mins away from you in West Jordan, but that time is reduced to seconds for phone and email communication!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Digital marketing is our main source of leads and new customers in West Jordan.
• You probably found us in West Jordan after searching for a service we offer.
• Our marketing team performs all of our West Jordan digital marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're consultants in WordPress, WooCommerce, and Shopify for any West Jordan website marketing plans that need web development or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for West Jordan digital advertising firms, we hope you keep our internet advertisers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online marketing firm.

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