Salt Lake City Digital Marketing

What is Online Marketing for Salt Lake City, UT Companies?

It's pretty simple: Salt Lake City website advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Salt Lake City organization owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. While both of those services are used in internet advertising, neither fully explain the depth of a modern online advertising program for Salt Lake City-based businesses.

In today's website advertising world, there are dozens of digital marketing strategies that all work together to help you get visibility in Salt Lake City and across the country.

For instance, the best internet marketing services in Salt Lake City will include these things:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using paid advertising, SEO, SEO, or social media marketing.
• Boost Salt Lake City organization revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Salt Lake City by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Salt Lake City, you probably love the Utah Jazz basketball team. Go Utah Jazz! In addition to marketing Salt Lake City-area websites, our online marketing firm also offers Ogden, Orem, Provo, Sandy, and West Jordan small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for Salt Lake City Businesses

For Salt Lake City small businesses, we're a team of internet marketing specialists, just 1456.6 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Salt Lake City, and the rest of the country, to help generate traffic and build conversions.

1.) PPC Ads Management

PPC Management consists of creating and optimizing paid advertisement services in Salt Lake City. Despite that simple explanation, let's explore it further.

A paid advertising company for Salt Lake City often begins by getting to know your company and its business model before providing premium paid ads management. Since the way you approach paid advertising for a localized Salt Lake City business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Salt Lake City, for example, are often only looking for quality leads. To accomplish this, paid ads can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through PPC advertising that increases traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Salt Lake City paid ads, it's important to understand what metrics will be used. For paid advertising to be effective, most Salt Lake City paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Salt Lake City organization should utilize multiple advertising strategies and marketing tools. Pay-per-click campaigns in Salt Lake City should include tactics like:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Salt Lake City business through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Ads

With social media ads, Salt Lake City website marketing plans use LinkedIn, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Salt Lake City company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social ads is a huge opportunity for most established Salt Lake City businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads firm helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. Our Salt Lake City online marketing packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising plan, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Advertising

In digital marketing, Salt Lake City search engine ads is used to place ads on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and basic ways to get your Salt Lake City company in front of an engaged audience. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help boost leads and conversions, which helps make their paid ads an effective Salt Lake City digital marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Salt Lake City.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing strategy for localized businesses in Salt Lake City. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Salt Lake City organizations looking to get sales from their website.

All of our digital advertising team's lead generation plans have been tried and implemented at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Salt Lake City business.

5.) Conversion Optimization

Digital marketing in Salt Lake City should include CRO strategies. This is an essential component of any kind of digital advertising in Salt Lake City since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO strategies that work for one Salt Lake City small business might not work for another Salt Lake City business, even if they're in the same market.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website glitches, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

For some Salt Lake City websites, conversion rate optimization can be a lot more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Salt Lake City, and many other factors.

6.) Conversion Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Salt Lake City business. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Salt Lake City small business. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

The use of a conversion funnel for your Salt Lake City small business is more difficult than the explanation of its concepts. Many of the most successful sales funnels produce millions of dollars a day for their Utah organizations. If you're trying to develop a sales funnel that produces value for your Salt Lake City business, you must think about what kind of sales funnel you want.

We have experience in plenty several types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and more. We have a team of website marketing specialists who can bounce ideas off of you to help you figure out which revenue funnel will work for your organization. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Salt Lake City digital marketing plan.

7.) Email Marketing

With effective email marketing services, you can raise brand awareness, improve website traffic, engage past customers, build sales, and find out what's going on with your target audience.

For email marketing management, we help our Salt Lake City businesses use Mail Chimp, Campaign Monitor, and Constant Contact. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

Building a plan to boost subscribers is the most important part of email marketing. We help Salt Lake City email marketers build and nurture their lists by integrating email collection opportunities into checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and more.

8.) Content Marketing

Businesses in Salt Lake City use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. The online advertising approach for Salt Lake City websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

Once your target customers in and around Salt Lake City recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Salt Lake City website marketing plans, we can create a content marketing strategy that works for your business.

Before you start a content marketing plan, you must identify your target audience. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Content marketing tactics often involve blog content, custom graphics, infographics, videos, podcasts, email campaigns, case studies, whitepapers, surveys, webinars, checklists, listicles, and lead magnets. The case study method is great for showing expertise as a leading internet advertising company in Salt Lake City, but it works in other industries too. When you do them right, they're all effective ways to market your Salt Lake City business's content.

9.) Online Reputation Management (ORM)

Your online reputation in Salt Lake City and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Salt Lake City, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Salt Lake City brand.

For local service companies in Salt Lake City, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Salt Lake City storefront. Online shoppers in Salt Lake City want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Salt Lake City doctors or Salt Lake City attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Salt Lake City website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Salt Lake City.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

10.) Video Marketing

As a full-service website advertising firm for Salt Lake City, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Salt Lake City internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Salt Lake City online advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Website Advertising for Your Salt Lake City, UT Website

You're going to have to think about marketing in Salt Lake City if you manage a business that sells something. There are lots of reasons to choose Salt Lake City digital marketing services over other marketing tactics. Let's go over some of the great reasons to implement internet advertising tactics within your Utah business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Salt Lake City. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Salt Lake City or across Utah.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Salt Lake City, website marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Salt Lake City non-digital ads!

How to Develop Salt Lake City, UT Website Advertising Services

It's important to create a plan with measurable business goals before beginning your digital marketing plan for your Salt Lake City-based organization. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Salt Lake City internet advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Salt Lake City or beyond. You can then make sure you're targeting your Salt Lake City online marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Salt Lake City online advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Salt Lake City digital strategy. In digital advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Salt Lake City business. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Salt Lake City PPC advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Salt Lake City residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Salt Lake City website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Salt Lake City website visitors.

6.) Plan for continuous testing

When these Salt Lake City website marketing tactics are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Salt Lake City digital marketing plan.

Why Choose WebCitz for Your Salt Lake City, UT Internet Advertising Strategies

If you're a company in Salt Lake City, we want to be your website marketing partner! When researching Salt Lake City website advertising firms, there are many factors to consider. With more than 19 years of experience, you know you can trust the Salt Lake City digital marketing tactics we suggest for your organization. Salt Lake City internet advertising tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Salt Lake City probably has a lot to do with our own website marketing plan.

Our digital marketing agency should be your choice for your Salt Lake City small business because you feel we are the right team. We are only a short drive of 21 hours and 35 mins away from you in Salt Lake City, or mere seconds away from a phone or email!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Salt Lake City from our own online advertising campaigns.
• You probably found us in Salt Lake City via an online search for a service we provide.
• We don't outsource Salt Lake City website advertising packages because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We're experts in WooCommerce, Shopify, and WordPress for any Salt Lake City online marketing services that need web design or website maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our internet marketers are the ones you should keep in mind when you need Salt Lake City digital marketing companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.

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