Abbotsford, BC Digital Marketing

What is Digital Marketing for Abbotsford, BC Businesses?

It's pretty basic: Abbotsford internet marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means search engine optimization or paid advertising to most Abbotsford company owners. Those two services are both used in website marketing, but neither fully explains what a cutting edge Abbotsford digital marketing program entails.

Today's digital marketing plans often include dozens of internet marketing strategies, all working in tandem to help you generate visibility and conversions throughout Abbotsford, British Columbia or nationwide.

For instance, the best online advertising services in Abbotsford will include these things:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Abbotsford company through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Abbotsford through content marketing, video production, link building, review collection, social proof, and website improvements.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Abbotsford-area websites, our digital marketing agency also offers Vancouver, Surrey, Burnaby, Kelowna, Nanaimo, Victoria, and Chilliwack small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for Abbotsford Small Businesses

For Abbotsford companies, we're a team of website marketing specialists, just 3293.8 kilometers away, who bring diverse knowledge and experience to the table. We've helped drive traffic and drive conversions across more than 100 business industries in Abbotsford, and the rest of the country, so let's work together.

1.) PPC Ads Management

The act of creating and optimizing Abbotsford paid advertising campaigns is known as PPC management. Despite that simple explanation, let's explore it further.

A paid advertising agency for Abbotsford often begins by getting to know your company and its business model before providing professional paid ads management. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Abbotsford organization is much different from how you'd handle it for an ecommerce brand.

For example, local area Abbotsford service providers are often only interested in qualified leads. This can be accomplished through paid advertising that builds traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Abbotsford PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Abbotsford paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Abbotsford small business should utilize multiple advertising plans and marketing tools. Pay-per-click campaigns in Abbotsford should include strategies like:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Abbotsford organization through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

The use of social media ads in Abbotsford internet marketing involves paid ads being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Facebook. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Abbotsford business generates quality leads or cost-effective sales.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media advertising is a huge opportunity for most established Abbotsford small businesses, it can be costly for those businesses that aren't ready for it.

Our social ads agency helps Abbotsford small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. Our Abbotsford internet advertising plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. When running social media marketing campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Advertising

The use of Abbotsford search engine advertising in digital marketing involves PPC advertising being run on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and basic ways to get your Abbotsford company in front of an engaged audience. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help boost leads and conversions, which helps make their paid ads an effective Abbotsford digital marketing tactic. For any search advertising campaign in Abbotsford, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

A local Abbotsford service provider's main goal of an inbound marketing program is to build leads. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Abbotsford lead generation tactics are going to be critical.

Our digital marketing team has tried and implemented so many different lead generation strategies in the past. A few of the most popular lead generation tactics include engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, and creating helpful content.

For most digital advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Abbotsford small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Abbotsford website advertising strategies. There's no doubt that this is a critical element of digital marketing in Abbotsford, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it tough is that CRO plans that work for one Abbotsford business might not work for another Abbotsford business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving page speed, fixing mobile website glitches, adding exit-intent popups, and defining value for the visitor.

For some Abbotsford websites, conversion rate optimization can be a lot more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Abbotsford, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Abbotsford company from their first interaction all the way to the transaction. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Abbotsford organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Launching a sales funnel for your Abbotsford company is harder than explaining its concepts. Many of the most successful sales funnels produce millions of dollars a day for their British Columbia businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Abbotsford small business.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. Working with one of our online advertising consultants, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Abbotsford digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Abbotsford digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Abbotsford email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Abbotsford businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Abbotsford websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Abbotsford begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Abbotsford internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Abbotsford online advertising agency. These are all effective ways to market content if you implement them correctly within your Abbotsford small business.

9.) Online Reputation Management (ORM)

Your online reputation in Abbotsford and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Abbotsford, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Abbotsford brand.

For local service companies in Abbotsford, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Abbotsford storefront. Online shoppers in Abbotsford want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Abbotsford doctors or Abbotsford attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Abbotsford website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Abbotsford.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Abbotsford, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Abbotsford website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Abbotsford digital marketing campaigns to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian digital advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our internet advertising clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Online Advertising for Your Abbotsford, BC Website

You're going to have to think about marketing in Abbotsford if you manage a business that sells something. You might be thinking about Abbotsford website marketing plans over other, more traditional, marketing plans. Here are a few reasons why your British Columbia small business should embrace digital marketing:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Abbotsford. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Abbotsford or throughout British Columbia?
• The flexibility of Abbotsford internet marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Abbotsford provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Abbotsford!

How to Develop Abbotsford, BC Internet Advertising Plans

It's important to create a plan with measurable business goals before beginning your online advertising campaign for your Abbotsford-based small business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Abbotsford or beyond. You can then make sure you're targeting your Abbotsford digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Abbotsford digital marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate search engine optimization in your Abbotsford digital strategy, make that your first priority. The slowest moving online advertising strategy in Abbotsford is search engine optimization. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Abbotsford business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in Abbotsford that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Abbotsford residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Abbotsford website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Abbotsford website visitors.

6.) Plan for continuous testing

When these Abbotsford digital marketing tactics are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Abbotsford internet advertising plan.

Why Choose WebCitz for Your Abbotsford, BC Website Marketing Solutions

If you're a organization in Abbotsford, we want to be your digital marketing partner! When researching Abbotsford digital advertising firms, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the Abbotsford internet advertising tactics we suggest. These are often the same Abbotsford online advertising strategies we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Abbotsford probably has a lot to do with our own digital marketing campaign.

Our digital advertising firm should be your choice for your Abbotsford business because you feel we are the right team. We are only a short drive of 1 day and 6 hours away from you in Abbotsford, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Our primary source for leads and new client development in Abbotsford is our own website marketing tactics.
• You probably found us in Abbotsford after searching for a service we offer.
• Our marketing team performs all of our Abbotsford digital marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Abbotsford online advertising strategies that involve website design or website changes.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital marketers are the ones you should keep in mind when you need Abbotsford digital advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet advertising company.

800-796-8263 Email Us