Chilliwack, BC Digital Marketing

What is Digital Marketing for Chilliwack, BC Small Businesses?

Simply put, internet marketing throughout Chilliwack is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means search engine optimization or paid advertising to most Chilliwack company owners. While both of those services are used in website marketing, neither fully explain the depth of a cutting edge digital marketing program for Chilliwack-based businesses.

Today's digital advertising services often include dozens of internet advertising tactics, all working in tandem to help you build visibility and conversions throughout Chilliwack, British Columbia or nationwide.

For example, the best website marketing plans in Chilliwack will include plans to:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost your Chilliwack business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Chilliwack through content marketing, video production, backlink building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Chilliwack-area websites, our digital marketing company also offers Vancouver, Surrey, Burnaby, Abbotsford, Kelowna, Nanaimo, Victoria, small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Services for Chilliwack Companies

We're a team of website marketing specialists, just 3319.5 kilometers away, who know and understand the latest digital marketing trends for Chilliwack businesses. We've helped get traffic and increase conversions across more than 100 business industries in Chilliwack, and the rest of the country, so let's work together.

1.) Paid Ads Management

The act of creating and optimizing Chilliwack paid advertising services is known as PPC ads management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional paid ads management, a paid advertising company for Chilliwack often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a local area business differs from paid advertising for an ecommerce store.

Local service providers in Chilliwack, for instance, are often only interested in good leads. This can be accomplished through paid advertising that grows traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Chilliwack PPC is the next step. For PPC advertising to be effective, most Chilliwack paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Chilliwack company should utilize multiple advertising strategies and marketing tools. For example, the best Chilliwack paid advertising packages will include strategies to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Make money online or through qualified leads for your Chilliwack organization.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

The use of social ads in Chilliwack online advertising involves PPC advertising being run on social platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Chilliwack company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Chilliwack small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social ads company helps Chilliwack organizations build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. Our social ads firm also recommends putting in place plans for conversion optimization and retargeting within these Chilliwack website marketing plans, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Ads

The use of Chilliwack search advertising in internet advertising involves paid advertising being run on search engines like Google and Bing. Your Chilliwack company will benefit from Google paid ads and Bing advertising since they provide a quick and easy way to connect with an engaged audience searching for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help increase leads and conversions, which helps make their paid ads an effective Chilliwack online marketing plan. For any search engine ads campaign in Chilliwack, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Gen

Lead generation is the most important part of an inbound marketing strategy for local small businesses in Chilliwack. The internet can't sell everything. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Chilliwack lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our online advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Chilliwack business.

5.) Conversion Optimization

There is almost no reason to neglect CRO within Chilliwack internet advertising strategies. This is an essential component of any kind of online advertising in Chilliwack since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it tough is that CRO tactics that work for one Chilliwack organization might not work for another Chilliwack business, even if they're in the same market.

CRO strategies typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website concerns, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

For some Chilliwack websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Chilliwack, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Chilliwack company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Chilliwack small business. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Developing a conversion funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their British Columbia small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Chilliwack organization.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. Working with one of our website marketing specialists, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Chilliwack digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Chilliwack digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Chilliwack email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Chilliwack small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Chilliwack websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Chilliwack begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Chilliwack internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Chilliwack website marketing company. These are all effective ways to market content if you implement them correctly within your Chilliwack organization.

9.) Online Reputation Management (ORM)

Your online reputation in Chilliwack and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Chilliwack, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Chilliwack brand.

For nearby service companies in Chilliwack, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Chilliwack storefront. Online shoppers in Chilliwack want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Chilliwack doctors or Chilliwack attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Chilliwack website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Chilliwack.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Chilliwack, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Chilliwack website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Chilliwack digital marketing plans to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian internet marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our online marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Website Marketing for Your Chilliwack, BC Website

If you run a business in Chilliwack that sells products or services, you're going to need marketing to boost sales. You might be thinking about Chilliwack digital marketing services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement internet advertising tactics within your British Columbia business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• Everyone in Chilliwack is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Chilliwack or within British Columbia.
• Chilliwack website marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• Online marketing in Chilliwack provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Chilliwack non-digital ads!

How to Develop Chilliwack, BC Website Advertising Services

To start your digital marketing plan for your Chilliwack business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Chilliwack or beyond. This helps you tailor your Chilliwack internet marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Chilliwack audience. By doing this, you'll make sure your Chilliwack internet advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing packages earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Chilliwack digital strategy. The slowest moving website advertising plan in Chilliwack is SEO. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Chilliwack business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in Chilliwack that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Chilliwack residents to your lead generation goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Chilliwack website increases traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Chilliwack website.

6.) Plan for continuous testing

When these Chilliwack online marketing plans are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Chilliwack website advertising service should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Chilliwack, BC Digital Advertising Services

Our goal is to be your Chilliwack business online marketing partner! When researching Chilliwack online advertising agencies, there are a lot of factors to consider. With more than 19 years of experience, you know you can trust the Chilliwack website advertising plans we suggest for your business. These are often the same Chilliwack digital advertising plans we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Chilliwack because of the effective implementation of our own online marketing service.

Most importantly though, you should choose our website marketing company for your Chilliwack organization because you feel confident we are the right team for your Chilliwack company. We are only a short drive of 1 day and 7 hours away from you in Chilliwack, but that time is reduced further if you call or email!

• We've been in business since 2004, so we've got more than 19 years of experience.
• Our primary source for leads and new client development in Chilliwack is our own internet marketing strategies.
• You probably found us in Chilliwack via an online search for a service we provide.
• Our marketing team performs all of our Chilliwack online marketing packages, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Chilliwack digital marketing tactics that involve web development or website modifications.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our online marketers in mind when it comes time for you to start looking for Chilliwack website marketing companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing agency.

800-796-8263 Email Us