Victoria, BC Digital Marketing

What is Website Advertising for Victoria, BC Organizations?

It's pretty simple: Victoria digital advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Victoria organization owners think of internet advertising as another phrase for SEO or paid advertising. While both of those services are used in website marketing, neither fully explain the depth of a cutting edge digital marketing program for Victoria-based businesses.

In today's digital advertising world, there are dozens of internet marketing strategies that all work together to help you generate visibility in Victoria and across the country.

For example, the best online advertising services in Victoria will include tactics to:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through affiliate marketing, paid advertising, SEO, or social media marketing.
• Increase revenue for your Victoria business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Victoria by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Victoria-area websites, our digital marketing agency also offers Vancouver, Surrey, Burnaby, Abbotsford, Kelowna, Nanaimo, and Chilliwack small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for Victoria Small Businesses

For Victoria companies, we're a team of website marketing specialists, just 3346.5 kilometers away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Victoria, and the rest of the country, to help drive traffic and drive conversions across your digital assets.

1.) PPC Ads Management

PPC Management consists of creating and optimizing paid advertisement campaigns in Victoria. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide skilled PPC management, a PPC advertising company for Victoria often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid ads for a local Victoria small business is much different from how you'd handle it for an ecommerce brand.

Local service providers in Victoria, for instance, are often only interested in good leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to generate traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Victoria PPC management is understanding the metrics that will be used to optimize and scale. For PPC advertising to be effective, most Victoria paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Victoria small business should utilize multiple advertising plans and marketing tools. For example, the best Victoria paid ads plans will include plans to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Victoria small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

The use of social ads in Victoria digital advertising involves paid advertising being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead generation or sales generation tool for your Victoria company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Victoria small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

Our social media advertising company helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our Victoria digital marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Marketing

In online advertising, Victoria search engine ads is used to place ads on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Victoria business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help improve leads and conversions, which helps make their paid advertising an effective Victoria online advertising strategy. For any search advertising campaign in Victoria, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

For local service providers in Victoria, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Victoria organizations looking to get sales from their website.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our online advertising team at some point in the past. A few of the most popular lead generation strategies include offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Victoria small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Victoria digital advertising services. This is an essential component of any kind of internet advertising in Victoria since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it tough is that CRO plans that work for one Victoria business might not work for another Victoria business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page speed, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

For some Victoria websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Victoria, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Victoria company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Victoria small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Victoria small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their British Columbia organizations. To develop a sales funnel that produces value for your Victoria business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Victoria digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Victoria digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Victoria email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Victoria organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Victoria websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Victoria begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Victoria online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Victoria website advertising firm. These are all effective ways to market content if you implement them correctly within your Victoria business.

9.) Online Reputation Management (ORM)

Your online reputation in Victoria and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Victoria, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Victoria brand.

For local service companies in Victoria, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Victoria storefront. Online shoppers in Victoria want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Victoria doctors or Victoria attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Victoria website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Victoria.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Victoria, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Victoria digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Victoria digital advertising services to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian internet advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our online advertising clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Website Advertising for Your Victoria, BC Website

You're going to have to think about marketing in Victoria if you manage a business that sells something. There are many reasons to consider Victoria digital marketing services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement internet advertising tactics within your British Columbia business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• Everyone in Victoria is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Victoria or throughout British Columbia?
• Victoria website marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Victoria, website advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Victoria non-digital ads!

How to Develop Victoria, BC Digital Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your digital advertising service for your Victoria-based business. You want to ensure everyone involved understands the ultimate goal of the Victoria online marketing service to prevent spending time on ideas that won't positively impact the company.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Victoria or beyond. This helps you tailor your Victoria website marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Victoria audience. This will help ensure you focus on the right keywords for your Victoria website advertising and you align your content marketing strategy with the needs of your audience.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Victoria digital plan. In internet marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Victoria organization and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Victoria paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Victoria lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Victoria website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Victoria website.

6.) Plan for continuous testing

When these Victoria digital marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Victoria internet marketing campaign.

Why Choose WebCitz for Your Victoria, BC Online Advertising Services

If you're a small business in Victoria, we want to be your digital marketing partner! There are many factors to consider when researching Victoria digital marketing companies. With more than 19 years of experience, you know you can trust the Victoria internet marketing strategies we suggest for your small business. Victoria online advertising strategies like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Victoria because of the effective implementation of our own digital marketing campaign.

Most importantly though, you should choose our digital advertising firm for your Victoria business because you feel confident we are the right team for your Victoria company. We are only a short drive of 1 day and 8 hours away from you in Victoria, but that time is reduced further if you call or email!

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new clients in Victoria from our own website advertising services.
• You probably found us in Victoria via an online search for a service we provide.
• We do not outsource Victoria digital marketing plans since we have our own marketing team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're consultants in WordPress, WooCommerce, and Shopify for any Victoria website marketing plans that need web development or web maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital advertising.

When it comes time for your small business or large corporation to start the search for Victoria internet marketing agencies, we hope you keep our online marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online advertising agency.

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