Surrey, BC Digital Marketing

What is Online Advertising for Surrey, BC Businesses?

It's pretty basic: Surrey digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Surrey business owners think of digital advertising as another phrase for SEO or paid ads. While both of those services are used in online marketing, neither fully explain the depth of a fresh website marketing program for Surrey-based small businesses.

Today's digital marketing campaigns often include dozens of digital advertising plans, all working in tandem to help you improve visibility and conversions throughout Surrey, British Columbia or nationwide.

For instance, the best online marketing packages in Surrey will include these things:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Surrey business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Show expertise, authority, and trust in Surrey through content marketing, video production, backlink building, review collection, social proof, and website improvements.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Surrey-area websites, our website marketing company also offers Vancouver, Burnaby, Abbotsford, Kelowna, Nanaimo, Victoria, and Chilliwack small businesses and large corporations a professional digital marketing service.

Our Digital Advertising Services for Surrey Organizations

For Surrey businesses, we're a team of online marketing professionals, just 3311 kilometers away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Surrey, and the rest of the country, to help grow traffic and boost conversions across your digital assets.

1.) Paid Ads Management

The act of creating and optimizing Surrey paid advertising plans is known as PPC management. Despite that simple explanation, let's explore it further.

A paid ads company for Surrey often begins by getting to know your company and its business model before providing proficient PPC ads management. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Service providers in Surrey, for example, are often only looking for quality leads. This can be accomplished through paid advertising that improves traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that builds traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Surrey PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Surrey firms implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with PPC advertising, your Surrey organization needs to use multiple strategies and marketing tools. For example, the best Surrey paid advertising packages will include strategies to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Surrey organization.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

With social media ads, Surrey internet marketing campaigns use Instagram, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Surrey company.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social media ads is a huge opportunity for most established Surrey businesses, it can be costly for those businesses that aren't ready for it.

Our social media marketing firm helps Surrey businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media advertising agency also recommends putting in place plans for conversion optimization and retargeting within these Surrey online marketing packages, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Advertising

In digital marketing, Surrey search engine ads is used to place ads on search engines like Google and Bing. Your Surrey organization will benefit from Google campaigns and Bing ad campaigns since they provide a quick and easy way to connect with an engaged audience searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that drive leads and conversions, which help make their PPC advertising an effective Surrey internet marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine marketing campaign in Surrey.

4.) Lead Generation

For local service providers in Surrey, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Surrey lead generation tactics.

Our digital marketing team has tried and implemented so many different lead generation strategies in the past. Among the most common lead generation tactics are engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, and creating helpful content.

For most digital advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Surrey small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Surrey website advertising strategies. This is a critical aspect of any type of digital marketing in Surrey since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Surrey business might not work for a different Surrey business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website concerns, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Surrey websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Surrey, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Surrey company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Surrey small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a revenue funnel for your Surrey small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their British Columbia companies. To develop a sales funnel that produces value for your Surrey business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our internet advertising experts, you will have an experienced website marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Surrey website advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to increase brand awareness, improve website traffic, build sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Surrey website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Surrey email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Surrey organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Surrey websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Surrey begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Surrey digital advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Surrey online marketing firm. These are all effective ways to market content if you implement them correctly within your Surrey business.

9.) Online Reputation Management (ORM)

Your online reputation in Surrey and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Surrey, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Surrey brand.

For nearby service companies in Surrey, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Surrey storefront. Online shoppers in Surrey want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Surrey doctors or Surrey attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Surrey website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Surrey.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete digital marketing company for Surrey, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Surrey online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Surrey website advertising services to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian digital marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our internet marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Online Marketing for Your Surrey, BC Website

You're going to have to think about marketing in Surrey if you manage a business that sells something. There are many reasons to consider Surrey online advertising services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement digital marketing tactics within your British Columbia business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your site days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Surrey. You might as well choose a format and medium that can follow your target audience wherever they go in Surrey or within British Columbia.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• Online marketing in Surrey provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Surrey!

How to Develop Surrey, BC Internet Advertising Plans

It's important to create a plan with measurable business goals before beginning your online advertising campaign for your Surrey-based small business. You want to ensure everyone involved understands the ultimate goal of the Surrey digital marketing service to prevent spending time on ideas that won't positively impact the business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Surrey or beyond. You can then make sure you're targeting your Surrey digital advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Surrey internet marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Surrey digital strategy. The slowest moving website advertising plan in Surrey is SEO. Search engines take weeks or months to recognize and index the tweaks you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Surrey organization and its digital assets than right now. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Most PPC advertising plans in Surrey that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Surrey lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Surrey website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Surrey website visitors.

6.) Strategize for consistent testing

If you've got all these Surrey internet marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Surrey online advertising campaign.

Why Choose WebCitz for Your Surrey, BC Digital Marketing Strategies

If you're a small business in Surrey, we want to be your internet marketing partner! There are many factors to consider when researching Surrey internet advertising companies. With more than 19 years of experience, you know you can trust the Surrey online advertising strategies we suggest for your small business. These are often the same Surrey digital marketing strategies we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Surrey probably has a lot to do with our own internet marketing campaign.

Our online marketing firm should be your choice for your Surrey business because you feel we are the right team. We are only a short drive of 1 day and 6 hours away from you in Surrey, or mere seconds away from a phone or email!

• Our agency has been around since 2004, so we have over 19 years of experience.
• Our primary source for leads and new client development in Surrey is our own digital advertising plans.
• You probably found us in Surrey after looking for a service we offer.
• Our marketing team performs all of our Surrey online marketing packages, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Surrey digital marketing tactics that involve web development or website modifications.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their online marketing.

Our website marketers are the ones you should keep in mind when you need Surrey website marketing companies. To start a discussion with the helpful staff at our digital marketing agency, just send us an email or give us a call.

800-796-8263 Email Us