Burnaby, BC Digital Marketing

What is Digital Marketing for Burnaby, BC Businesses?

In a most simple definition, digital advertising throughout Burnaby is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

Most Burnaby business owners think of online marketing as another phrase for search engine optimization or PPC advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern digital marketing program for Burnaby-based small businesses.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Burnaby and across the country.

The best Burnaby website marketing plans will include plans like:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost Burnaby small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Burnaby by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Burnaby-area websites, our digital marketing company also offers Vancouver, Surrey, Abbotsford, Kelowna, Nanaimo, Victoria, and Chilliwack small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Services for Burnaby Companies

We are a team of website marketing specialists, just 3323.8 kilometers away, with diverse knowledge and experience in the latest digital marketing trends for Burnaby businesses. Take advantage of our experience in more than 100 business industries throughout Burnaby, and the rest of the country, to help get traffic and increase conversions across your digital assets.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement services in Burnaby. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide expert PPC management, a paid ads agency for Burnaby should get to know your company and its goals. Since the way you approach PPC advertising for a local Burnaby business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Burnaby, for example, are often only searching for quality leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Burnaby PPC, it's important to understand what metrics will be used. To maximize the value of PPC advertising, most Burnaby firms implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Burnaby small business should use a variety of advertising plans and marketing tools to be successful with PPC advertising. Pay-per-click campaigns in Burnaby should include tactics like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your Burnaby business through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

Social media ads are paid advertisements placed on platforms like TikTok, LinkedIn, Instagram, Facebook, and Twitter that are used in Burnaby website advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Burnaby company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media advertising is a huge opportunity for most established Burnaby businesses, it can be costly for those businesses that aren't ready for it.

Our social ads firm helps Burnaby businesses build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. In our Burnaby digital marketing services, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Advertising

In online marketing, Burnaby search ads is used to place ads on search engines like Google and Bing. You'll find that Google paid ads and Bing advertising are quick and easy ways to get your Burnaby business in front of an engaged audience. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that improve leads and conversions, which help make their paid advertising an effective Burnaby online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Burnaby.

4.) Lead Generation

For local service providers in Burnaby, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Burnaby lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our online marketing team at some point in the past. Among the most common lead generation plans are creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, and nurturing contacts with email.

Our team can develop and implement one or more lead generation plans in your digital assets to test what works best for your Burnaby business.

5.) Conversion Optimization

You can't ignore CRO strategies when it comes to Burnaby digital advertising. This is an essential component of any kind of internet marketing in Burnaby since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. What makes it most difficult is the CRO tactics that work for one Burnaby company might not work for a different Burnaby business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Burnaby websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Burnaby, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Burnaby company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Burnaby business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Burnaby business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their British Columbia small businesses. To develop a sales funnel that produces value for your Burnaby business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Burnaby digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Burnaby digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Burnaby email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Burnaby small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Burnaby websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Burnaby begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Burnaby internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Burnaby website marketing company. These are all effective ways to market content if you implement them correctly within your Burnaby organization.

9.) Online Reputation Management (ORM)

Your online reputation in Burnaby and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Burnaby, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Burnaby brand.

For nearby service companies in Burnaby, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Burnaby storefront. Online shoppers in Burnaby want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Burnaby doctors or Burnaby attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Burnaby website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Burnaby.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Burnaby, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Burnaby website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Burnaby digital marketing plans to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian internet marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our online marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Website Marketing for Your Burnaby, BC Website

If you manage a business in Burnaby that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Burnaby website advertising packages over other, more traditional, marketing strategies. Let's go over some of the good reasons to implement internet marketing strategies within your British Columbia business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Burnaby, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Burnaby or across British Columbia.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Burnaby, online advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Burnaby!

How to Develop Burnaby, BC Website Marketing Plans

Before starting your digital marketing campaign for your Burnaby-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Burnaby digital advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Burnaby or beyond. Your Burnaby internet advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Burnaby audience. You'll be able to focus on the right keywords for your Burnaby online marketing and align your content marketing plan to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Burnaby digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid ads for your Burnaby small business. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Most paid ads campaigns in Burnaby that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Burnaby lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Burnaby site is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Burnaby website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Burnaby online marketing plans in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Burnaby website advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Burnaby, BC Digital Advertising Services

We want to be the internet advertising partner of your Burnaby small business! There are many factors to consider when researching Burnaby online advertising agencies. With more than 19 years of experience, you know you can trust the Burnaby website advertising plans we suggest for your business. Burnaby digital advertising plans like these are often what we use for our own lead generation. Our own internet advertising plan likely landed you on our website from Burnaby.

However, you should select our website marketing company because you feel confident we're the right team for your Burnaby organization. We are only a short drive of 1 day and 7 hours away from you in Burnaby, but that time is reduced to seconds for phone and email communication!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Burnaby from our own internet advertising plans.
• You likely found our website in Burnaby after performing an online search for a service we offer.
• We don't outsource Burnaby website marketing plans because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Burnaby internet marketing strategies that involve website design or website edits.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website marketing.

Our digital advertisers are the ones you should keep in mind when you need Burnaby digital marketing agencies. To start a discussion with the helpful staff at our digital advertising firm, just send us an email or give us a call.

800-796-8263 Email Us