Athens-Clarke County Digital Marketing

What is Online Marketing for Athens, GA Companies?

It's pretty simple: Athens website advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means SEO or paid advertising to most Athens small business owners. Those two services are both used in internet marketing, but neither fully explains what a cutting edge Athens online marketing program entails.

In today's online advertising world, there are dozens of website marketing tactics that all work together to help you drive visibility in Athens and across the country.

For instance, the best digital marketing plans in Athens will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost your Athens business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Athens by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Athens, you probably love the Georgia Bulldogs football team. Go Georgia Bulldogs! In addition to marketing Athens-area websites, our digital advertising firm also offers Atlanta, Augusta, Columbus, Macon, Roswell, and Savannah small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Athens Businesses

For Athens small businesses, we're a team of digital marketing experts, just 975.4 miles away, who bring diverse knowledge and experience to the table. We've helped get traffic and increase conversions across more than 100 business industries in Athens, and the rest of the country, so let's work together.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement services in Athens. Despite that simple explanation, let's explore it further.

A PPC advertising company for Athens often begins by getting to know your company and its business model before providing premium PPC management. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in Athens, for example, are often only searching for quality leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Athens PPC, it's important to understand what metrics will be used. To maximize the value of PPC advertising, most Athens firms implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Athens company needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Athens should include tactics like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Athens business.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

With social media advertising, Athens internet advertising plans use Facebook, Twitter, TikTok, LinkedIn, or Facebook to run PPC advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Athens small business builds quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Athens organizations, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Athens make the most of their social ads by setting up sales funnels and lead generation tools. Our Athens digital advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Ads

In website marketing, Athens search advertising is used to place ads on search engines like Google and Bing. Your Athens organization will benefit from Google ads and Bing paid ads since they provide a quick and easy way to connect with an engaged audience looking for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help build leads and conversions, which helps make their PPC advertising an effective Athens website advertising plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in Athens.

4.) Lead Gen

A local Athens service provider's main goal of an inbound marketing program is to improve leads. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Athens lead generation tactics.

Our online advertising team has tried and implemented so many different lead generation strategies in the past. Among the most common lead generation tactics are creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Athens organization.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Athens internet marketing solutions. This is a critical aspect of any type of online marketing in Athens since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Athens small business might not work for a different Athens business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Athens websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Athens, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Athens company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Athens company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a revenue funnel for your Athens organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Georgia businesses. To develop a sales funnel that produces value for your Athens business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Athens internet marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Athens internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Athens email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Athens businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Athens websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Athens begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Athens online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Athens digital marketing agency. These are all effective ways to market content if you implement them correctly within your Athens small business.

9.) Online Reputation Management (ORM)

Your online reputation in Athens and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Athens, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Athens brand.

For local area service companies in Athens, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Athens storefront. Online shoppers in Athens want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Athens doctors or Athens attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Athens website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Athens.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a full-service online marketing firm for Athens, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Athens digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Athens internet marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Online Marketing for Your Athens, GA Website

You're going to have to think about marketing in Athens if you manage a business that sells something. You might be thinking about Athens online advertising services over other, more traditional, marketing tactics. Here are a few reasons why your Georgia small business should embrace digital marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Athens. You might as well choose a format and medium that can follow your target audience wherever they go in Athens or within Georgia.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Athens, digital advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Athens non-digital ads!

How to Develop Athens, GA Internet Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your online marketing service for your Athens-based business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Athens or beyond. You can then make sure you're targeting your Athens website advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Athens digital marketing strategy focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Athens digital plan. In online marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Athens organization and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Athens paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Athens lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Athens website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Athens website visitors.

6.) Strategize for consistent testing

If you've got all these Athens digital marketing tactics in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Athens internet advertising plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Athens, GA Website Marketing Solutions

If you're a organization in Athens, we want to be your digital marketing partner! When researching Athens digital advertising firms, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the Athens internet advertising tactics we suggest. Athens online advertising strategies like these are often what we use for our own lead generation. The fact that you're visiting our website from Athens probably has a lot to do with our own digital marketing campaign.

Our digital advertising firm should be your choice for your Athens business because you feel we are the right team. We are only a short drive of 14 hours and 40 mins away from you in Athens, or mere seconds away from a phone or email!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Athens from our own digital marketing campaigns.
• You probably found us in Athens via an online search for a service we provide.
• Our marketing team performs all of our Athens digital advertising packages, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're specialists in WooCommerce, Shopify, and WordPress for any Athens website advertising services that need web design or website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our internet marketers are the ones you should keep in mind when you need Athens internet advertising companies. To start a discussion with the helpful staff at our online advertising agency, just send us an email or give us a call.

800-796-8263 Email Us