Augusta Digital Marketing

What is Website Marketing for Augusta, GA Small Businesses?

It's pretty easy: Augusta digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Augusta small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. Even though both of those services are used in online advertising, neither fully explains the depth of a modern website advertising program for Augusta-based organizations.

Today's digital marketing plans often include dozens of internet marketing strategies, all working in tandem to help you generate visibility and conversions throughout Augusta, Georgia or nationwide.

The best Augusta online advertising services will include tactics like:

• Promote your digital assets (sales funnels, websites, apps, etc) via affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost Augusta business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Augusta by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Augusta-area websites, our digital marketing agency also offers Athens, Atlanta, Columbus, Macon, Roswell, and Savannah small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for Augusta Small Businesses

For Augusta companies, we're a team of website marketing specialists, just 1026.6 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Augusta, and the rest of the country, to help drive traffic and drive conversions across your digital assets.

1.) PPC Ads Management

The act of creating and optimizing Augusta paid advertising campaigns is known as PPC management. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide proficient PPC ads management, a paid advertising firm for Augusta should get to know your company and its goals. Since the way you approach paid advertising for a nearby Augusta organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Augusta, for example, are often only looking for quality leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Augusta paid ads management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid advertising, most Augusta companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Augusta business should use a variety of advertising tactics and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Augusta should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Augusta organization.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Ads

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook that are used in Augusta website marketing. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid ads are generating quality leads and sales for your Augusta company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media ads is a huge opportunity for most established Augusta organizations, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Augusta make the most of their social media marketing by setting up sales funnels and lead generation tools. Our Augusta online marketing packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Advertising

The use of Augusta search ads in digital advertising involves paid advertising being run on search engines like Google and Bing. You'll find that Google campaigns and Bing ad campaigns are quick and easy ways to get your Augusta business in front of an engaged audience. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that drive leads and conversions, which help make their PPC advertising an effective Augusta internet marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine marketing campaign in Augusta.

4.) Lead Generation

A local Augusta service provider's main goal of an inbound marketing program is to boost leads. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Augusta lead generation strategies are going to be critical.

All of our digital advertising team's lead generation plans have been tried and implemented at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

Our team can develop and implement one or more lead generation plans in your digital assets to test what works best for your Augusta business.

5.) Conversion Optimization

You can't ignore CRO strategies when it comes to Augusta digital advertising. This is an essential component of any kind of internet marketing in Augusta since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO tactics that work for one Augusta company might not work for a different Augusta business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Augusta websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Augusta, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Augusta company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Augusta business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Augusta business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Georgia small businesses. To develop a sales funnel that produces value for your Augusta business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Augusta digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Augusta digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Augusta email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Augusta small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Augusta websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Augusta begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Augusta internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Augusta website marketing company. These are all effective ways to market content if you implement them correctly within your Augusta organization.

9.) Online Reputation Management (ORM)

Your online reputation in Augusta and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Augusta, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Augusta brand.

For nearby service companies in Augusta, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Augusta storefront. Online shoppers in Augusta want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Augusta doctors or Augusta attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Augusta website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Augusta.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Augusta, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Augusta website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Augusta digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Augusta, GA Website

You're going to have to think about marketing in Augusta if you manage a business that sells something. There are many reasons to consider Augusta internet advertising plans over other, more traditional, marketing plans. Here are some reasons you should implement website marketing tactics for your Georgia business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Augusta, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Augusta or across Georgia.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Augusta, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Augusta non-digital ads!

How to Develop Augusta, GA Digital Advertising Services

It's important to create a plan with measurable business goals before beginning your internet advertising plan for your Augusta-based company. You want to ensure everyone involved understands the ultimate goal of the Augusta website marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. It is important to understand who you are targeting in Augusta or beyond. Your Augusta digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Augusta audience. You'll be able to focus on the right keywords for your Augusta digital marketing and align your content marketing plan to your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Augusta digital strategy. In online advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Augusta business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in Augusta that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Augusta residents to your lead generation goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Augusta website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Augusta website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Augusta digital marketing tactics in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Augusta internet advertising plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Augusta, GA Website Marketing Solutions

If you're a organization in Augusta, we want to be your digital marketing partner! There are many factors to consider when researching Augusta digital advertising firms. You can trust the Augusta internet advertising tactics we suggest for your business since we have more than 19 years of experience. These are often the same Augusta online advertising strategies we use for our own lead generation and conversion rate optimization services. Our own website advertising service likely landed you on our website from Augusta.

However, you should select our digital advertising firm because you feel confident we're the right team for your Augusta business. We are only a short drive of 15 hours and 50 mins away from you in Augusta, but that time is reduced to seconds for phone and email communication!

• Our firm has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Augusta from our own website advertising services.
• You probably found us in Augusta via an online search for a service we provide.
• Our marketing team performs all of our Augusta digital marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Augusta online advertising strategies that involve website design or website changes.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Augusta digital marketing companies, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our internet advertising company, just send us an email or give us a call.

800-796-8263 Email Us