Macon Digital Marketing

What is Online Marketing for Macon, GA Companies?

It's pretty simple: Macon website advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Macon organization owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. While both of those services are used in internet advertising, neither fully explain the depth of a modern online advertising program for Macon-based businesses.

Today's website advertising services often include dozens of digital marketing tactics, all working in tandem to help you increase visibility and conversions throughout Macon, Georgia or nationwide.

For instance, the best internet advertising plans in Macon will include these things:

• Promote your digital assets (sales funnels, websites, apps, etc) via SEO, SEO, social media marketing, or affiliate marketing.
• Boost your Macon business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Macon by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Macon, you probably love the Mercer Bears basketball team. Go Mercer Bears! In addition to marketing Macon-area websites, our online marketing firm also offers Athens, Atlanta, Augusta, Columbus, Roswell, and Savannah small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for Macon Businesses

For Macon small businesses, we're a team of internet marketing specialists, just 1001 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Macon, and the rest of the country, to help generate traffic and build conversions.

1.) PPC Ads Management

The act of creating and optimizing Macon paid advertising services is known as PPC management. Despite that simple explanation, let's explore it further.

To provide professional PPC management, a paid ads company for Macon should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Service providers in Macon, for example, are often only searching for quality leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that improves traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Macon PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Macon paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Macon business needs to use multiple tactics and marketing tools. Pay-per-click campaigns in Macon should include plans like:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Macon small business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

With social media advertising, Macon website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Macon company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Macon businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

With our help, corporations and small businesses in Macon make the most of their social media advertising by setting up sales funnels and lead generation tools. Our Macon internet advertising plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Advertising

In digital marketing, Macon search ads is used to place ads on search engines like Google and Bing. You'll find that Google paid ads and Bing advertising are quick and simple ways to get your Macon small business in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to grow leads and boost revenue, which makes paid ads a cost-effective Macon digital marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Macon.

4.) Lead Generation

A local Macon service provider's main goal of an inbound marketing program is to build leads. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Macon lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past site visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Macon business.

5.) Conversion Optimization

There is almost no reason to neglect CRO within Macon digital marketing tactics. This is a critical aspect of any type of internet marketing in Macon since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Macon company might not work for a different Macon business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Macon websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Macon, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Macon company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Macon business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Macon business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Georgia small businesses. To develop a sales funnel that produces value for your Macon business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Macon digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Macon digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Macon email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Macon small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Macon websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Macon begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Macon internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Macon website marketing company. These are all effective ways to market content if you implement them correctly within your Macon organization.

9.) Online Reputation Management (ORM)

Your online reputation in Macon and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Macon, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Macon brand.

For nearby service companies in Macon, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Macon storefront. Online shoppers in Macon want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Macon doctors or Macon attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Macon website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Macon.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Macon, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Macon website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Macon digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Macon, GA Website

You're going to have to think about marketing in Macon if you manage a business that sells something. There are lots of reasons to choose Macon internet advertising plans over other marketing plans. Let's go over some of the great reasons to implement website advertising plans within your Georgia business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Macon, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Macon or within Georgia.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Macon, digital advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Macon non-digital ads!

How to Develop Macon, GA Internet Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your online marketing service for your Macon-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Macon website advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Macon or beyond. You can then make sure you're targeting your Macon digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Macon audience. By doing this, you'll make sure your Macon digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Macon digital strategy. In online advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Macon small business. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Macon that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Macon lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Macon website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Macon website visitors.

6.) Strategize for consistent testing

If you've got all these Macon internet marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Macon online advertising campaign.

Why Choose WebCitz for Your Macon, GA Digital Marketing Strategies

If you're a small business in Macon, we want to be your internet marketing partner! When researching Macon internet advertising companies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Macon online advertising strategies we suggest for your small business. These are often the same Macon digital marketing strategies we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Macon probably has a lot to do with our own internet marketing campaign.

However, you should select our online marketing firm because you feel confident we're the right team for your Macon business. We are only a short drive of 14 hours and 55 mins away from you in Macon, but that time is reduced to seconds for phone and email communication!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Macon from our own internet marketing campaigns.
• You probably found us in Macon via an online search for a service we provide.
• We don't outsource Macon online marketing packages because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Macon digital marketing tactics that involve web development or website modifications.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our online marketers are the ones you should keep in mind when you need Macon online advertising agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website advertising firm.

800-796-8263 Email Us