Savannah Digital Marketing

What is Website Advertising for Savannah, GA Organizations?

It's pretty simple: Savannah digital advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Savannah organization owners, internet advertising is a fancy way of saying SEO or paid advertising. Even though both of those services are used in website marketing, neither fully explains the depth of a cutting edge digital marketing program for Savannah-based businesses.

The latest digital advertising services often use numerous internet advertising tactics, all working together to help you get more visibility and conversions throughout Savannah and the rest of the country.

For instance, the best online advertising services in Savannah will include these things:

• Promote your digital assets (apps, sales funnels, websites, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost Savannah company revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Savannah by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Savannah, you probably love the Savannah State Tigers football team. Go Savannah State Tigers! In addition to marketing Savannah-area websites, our website advertising firm also offers Athens, Atlanta, Augusta, Columbus, Macon, Roswell, small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Savannah Businesses

For Savannah small businesses, we're a team of online advertising consultants, just 1155 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Savannah, and the rest of the country, to help boost traffic and drive conversions.

1.) PPC Management

PPC Ads Management refers to creating and optimizing Savannah paid advertising campaigns. Despite that simple explanation, let's explore it further.

To provide skilled PPC management, a PPC advertising company for Savannah should get to know your company and its goals. Since the way you approach paid ads for a local Savannah small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Savannah, for example, are often only searching for quality leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can grow traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Savannah paid ads is the next step. To maximize the value of paid ads, most Savannah agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Savannah business needs to use multiple tactics and marketing tools. Some of the best paid advertising services in Savannah strive to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Savannah organization.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook that are used in Savannah website marketing. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Savannah business gets quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a good opportunity for established Savannah small businesses, but it's expensive for those not ready to make the most of social media ads.

With our help, corporations and small businesses in Savannah make the most of their social media advertising by setting up sales funnels and lead generation tools. Our Savannah website advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Advertising

In internet advertising, Savannah search engine marketing is used to place ads on search engines like Google and Bing. You'll find that Google ads and Bing paid ads are quick and basic ways to get your Savannah organization in front of an engaged audience. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that get leads and conversions, which help make their paid advertising an effective Savannah internet advertising tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in Savannah.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for nearby businesses in Savannah. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Savannah organizations looking to get sales from their website.

Our online marketing team has tried and implemented so many different lead generation plans in the past. Among the most common lead generation strategies are offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Savannah small business.

5.) CRO

You can't ignore conversion rate optimization game plans when it comes to Savannah internet marketing. There's no doubt that this is a critical element of internet advertising in Savannah, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO plans that work for one Savannah business might not work for another, even when they are in the same field.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page speed, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

For some Savannah websites, conversion rate optimization can be a lot more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Savannah, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Savannah company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Savannah company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a revenue funnel for your Savannah organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Georgia businesses. To develop a sales funnel that produces value for your Savannah business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Savannah internet marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Savannah internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Savannah email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Savannah businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Savannah websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Savannah begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Savannah online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Savannah digital marketing agency. These are all effective ways to market content if you implement them correctly within your Savannah small business.

9.) Online Reputation Management (ORM)

Your online reputation in Savannah and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Savannah, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Savannah brand.

For local area service companies in Savannah, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Savannah storefront. Online shoppers in Savannah want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Savannah doctors or Savannah attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Savannah website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Savannah.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a full-service online marketing firm for Savannah, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Savannah digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Savannah internet marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Online Marketing for Your Savannah, GA Website

You're going to have to think about marketing in Savannah if you manage a business that sells something. There are lots of reasons to choose Savannah online advertising services over other marketing tactics. Here are some reasons you should implement digital marketing strategies for your Georgia business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Savannah, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Savannah or across Georgia.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Savannah, internet marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Savannah non-digital ads!

How to Develop Savannah, GA Internet Advertising Plans

It's important to create a plan with measurable business goals before beginning your online advertising campaign for your Savannah-based small business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Savannah digital marketing service is all about.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Savannah or beyond is important. You can then make sure you're targeting your Savannah digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Savannah audience. You'll be able to focus on the right keywords for your Savannah digital advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Savannah digital plan. In website marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Savannah small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Savannah paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Savannah residents to your lead gen goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Savannah website drives traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Savannah website visitors.

6.) Strategize for consistent testing

If you've got all these Savannah internet marketing strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Savannah online advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Savannah, GA Digital Marketing Strategies

If you're a small business in Savannah, we want to be your internet marketing partner! When researching Savannah internet advertising companies, there are many factors to consider. You can trust the Savannah online advertising strategies we suggest for your business since we have more than 19 years of experience. Often, these are the same website advertising plans we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Savannah probably has a lot to do with our own digital advertising service.

However, you should select our internet advertising company because you feel confident we're the right team for your Savannah company. We are only a short drive of 17 hours and 25 mins away from you in Savannah, but that time is reduced to seconds for phone and email communication!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Savannah from our own digital marketing plans.
• You probably found us in Savannah via an online search for a service we provide.
• Our marketing team performs all of our Savannah internet marketing services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in Shopify, WordPress, and WooCommerce for any Savannah digital marketing campaigns that need website design or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our internet advertisers in mind when it comes time for you to start searching for Savannah online advertising agencies. To start a discussion with the helpful staff at our website advertising firm, just send us an email or give us a call.

800-796-8263 Email Us