Atlanta Digital Marketing

What is Online Advertising for Atlanta, GA Businesses?

It's pretty basic: Atlanta digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means SEO or PPC advertising to most Atlanta organization owners. While both of those services are used in internet advertising, neither fully explain the depth of a modern online advertising program for Atlanta-based businesses.

The latest website advertising services often use numerous digital marketing tactics, all working together to help you get more visibility and conversions throughout Atlanta and the rest of the country.

For instance, the best internet marketing services in Atlanta will include these things:

• Promote your digital assets (apps, sales funnels, websites, etc) via paid advertising, SEO, SEO, or social media marketing.
• Boost Atlanta organization revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Atlanta by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Atlanta, you probably love the Atlanta Braves baseball team. Go Atlanta Braves! In addition to marketing Atlanta-area websites, our online marketing firm also offers Athens, Augusta, Columbus, Macon, Roswell, and Savannah small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for Atlanta Businesses

For Atlanta small businesses, we're a team of internet marketing specialists, just 916.5 miles away, who bring diverse knowledge and experience to the table. We've helped generate traffic and build conversions across more than 100 business industries in Atlanta, and the rest of the country, so let's work together.

1.) PPC Ads Management

PPC Management refers to creating and optimizing Atlanta paid ads campaigns. Despite that simple explanation, let's explore it further.

To provide professional PPC management, a paid ads company for Atlanta should get to know your company and its goals. Since the way you approach paid advertising for a local Atlanta small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Atlanta, for example, are often only searching for quality leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

Understanding the metrics that will be used to optimize and scale Atlanta PPC is the next step. For paid advertising to be effective, most Atlanta paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Atlanta organization should use a variety of advertising strategies and marketing tools to be successful with PPC advertising. Pay-per-click campaigns in Atlanta should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Atlanta small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

With social media advertising, Atlanta website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Atlanta company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Atlanta small businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Atlanta make the most of their social media advertising by setting up sales funnels and lead generation tools. Our Atlanta internet advertising plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Advertising

Search engine marketing in Atlanta involves running paid ads on search engines like Google and Bing. Your Atlanta business will benefit from Google paid ads and Bing advertising since they provide a quick and simple way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that boost leads and conversions, which help make their paid ads an effective Atlanta digital marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Atlanta.

4.) Lead Generation

A local Atlanta service provider's main goal of an inbound marketing program is to build leads. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Atlanta small businesses looking to get sales from their website.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. A few of the most popular lead generation plans include creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, and retargeting past visitors.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Atlanta business.

5.) Conversion Optimization

You can't ignore CRO game plans when it comes to Atlanta website advertising. This is an essential component of any kind of digital marketing in Atlanta since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO tactics that work for one Atlanta organization might not work for a different Atlanta business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Atlanta websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Atlanta, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Atlanta company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Atlanta business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a conversion funnel for your Atlanta business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Georgia small businesses. To develop a sales funnel that produces value for your Atlanta business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our internet marketing specialists, you will have an experienced online marketer to bounce ideas off to help you determine the best type of revenue funnel for your company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Atlanta website marketing plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to get brand awareness, increase website traffic, generate sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Atlanta website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Atlanta email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

8.) Content Marketing

Most Atlanta small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Atlanta websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Atlanta begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Atlanta digital marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Atlanta internet advertising company. These are all effective ways to market content if you implement them correctly within your Atlanta company.

9.) Online Reputation Management (ORM)

Your online reputation in Atlanta and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Atlanta, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Atlanta brand.

For local service companies in Atlanta, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Atlanta storefront. Online shoppers in Atlanta want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Atlanta doctors or Atlanta attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Atlanta website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Atlanta.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive digital marketing agency for Atlanta, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Atlanta online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Atlanta website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Atlanta, GA Website

You're going to have to think about marketing in Atlanta if you manage a business that sells something. You might be thinking about Atlanta digital marketing plans over other, more traditional, marketing plans. Let's go over some of the good reasons to implement online marketing plans within your Georgia business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Atlanta, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Atlanta or across Georgia.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Atlanta, website advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Atlanta non-digital ads!

How to Develop Atlanta, GA Digital Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your digital advertising service for your Atlanta-based business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Atlanta or beyond is important. You can then make sure you're targeting your Atlanta online marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Atlanta audience. You'll be able to focus on the right keywords for your Atlanta online advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Atlanta digital strategy. In digital advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Atlanta company and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Atlanta paid advertising plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Atlanta lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Atlanta website generates traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Atlanta website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Atlanta website marketing tactics in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Atlanta digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Atlanta, GA Internet Advertising Strategies

If you're a company in Atlanta, we want to be your website marketing partner! When researching Atlanta website advertising firms, there are a lot of factors to consider. With more than 19 years of experience, you know you can trust the Atlanta digital marketing tactics we suggest for your organization. Often, these are the same internet advertising tactics we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Atlanta probably has a lot to do with our own website marketing plan.

However, you should select our digital marketing agency because you feel confident we're the right team for your Atlanta small business. We are only a short drive of 13 hours and 37 mins away from you in Atlanta, but that time is reduced to seconds for phone and email communication!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Atlanta from our own online advertising campaigns.
• You probably found us in Atlanta via an online search for a service we provide.
• Our marketing team performs all of our Atlanta website advertising packages, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in WooCommerce, Shopify, and WordPress for any Atlanta online marketing services that need web design or website maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

We hope you keep our digital marketers in mind when it comes time for you to start looking for Atlanta internet marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online marketing firm.

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