Boulder Digital Marketing

What is Digital Marketing for Boulder, CO Businesses?

In a most simple definition, digital advertising throughout Boulder is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

Most Boulder business owners think of online marketing as another phrase for search engine optimization or PPC advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern digital marketing program for Boulder-based small businesses.

Today's internet marketing campaigns often include dozens of online marketing plans, all working in tandem to help you grow visibility and conversions throughout Boulder, Colorado or nationwide.

The best Boulder website advertising packages will include strategies like:

• Promote your digital assets (apps, sales funnels, websites, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Boulder organization through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Boulder by using content marketing, video production, link building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

If you live in Boulder, you probably love the Colorado Buffaloes basketball team. Go Colorado Buffaloes! In addition to marketing Boulder-area websites, our digital advertising firm also offers Arvada, Aurora, Colorado Springs, Denver, Fort Collins, Highlands Ranch, Lakewood, Longmont, Loveland, Pueblo, Thornton, and Westminster small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Boulder Businesses

We are a team of website advertising experts, just 1077.2 miles away, with diverse knowledge and experience in the latest digital marketing trends for Boulder small businesses. Take advantage of our experience in more than 100 business industries throughout Boulder, and the rest of the country, to help increase traffic and improve conversions across your digital assets.

1.) PPC Management

The act of creating and optimizing Boulder paid advertising campaigns is known as PPC management. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide premium PPC management, a PPC advertising firm for Boulder should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid ads for a local Boulder company is much different from how you'd handle it for an ecommerce brand.

Service providers in Boulder, for example, are often only searching for quality leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that gets traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Boulder PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid ads, most Boulder companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with PPC advertising, your Boulder small business should utilize multiple advertising plans and marketing tools. Pay-per-click campaigns in Boulder should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make your Boulder organization more profitable by acquiring qualified leads or selling online.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Marketing

Social media ads are paid advertisements placed on platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn that are used in Boulder digital marketing. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Boulder company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media ads is a huge opportunity for most established Boulder businesses, it can be costly for those businesses that aren't ready for it.

Our social media marketing firm helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. In our Boulder digital advertising packages, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Ads

The use of Boulder search engine ads in website advertising involves paid ads being run on search engines like Google and Bing. You'll find that Google ads and Bing paid ads are quick and easy ways to get your Boulder business in front of an engaged audience. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to build leads and grow revenue, which makes paid advertising a cost-effective Boulder digital marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Boulder.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for local companies in Boulder. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Boulder lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past site visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

Our team can develop and implement one or more lead generation strategies in your digital assets to test what works best for your Boulder small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Boulder website advertising strategies. This is an essential component of any kind of digital marketing in Boulder since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. It's an iterative, time-consuming process. What makes it most difficult is the CRO tactics that work for one Boulder organization might not work for a different Boulder business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Boulder websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Boulder, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Boulder company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Boulder business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a conversion funnel for your Boulder business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Colorado small businesses. To develop a sales funnel that produces value for your Boulder business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our internet marketing specialists, you will have an experienced online marketer to bounce ideas off to help you determine the best type of revenue funnel for your company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Boulder website marketing plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to get brand awareness, increase website traffic, generate sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Boulder website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Boulder email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

8.) Content Marketing

Most Boulder small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Boulder websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Boulder begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Boulder digital marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Boulder internet advertising company. These are all effective ways to market content if you implement them correctly within your Boulder company.

9.) Online Reputation Management (ORM)

Your online reputation in Boulder and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Boulder, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Boulder brand.

For local service companies in Boulder, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Boulder storefront. Online shoppers in Boulder want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Boulder doctors or Boulder attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Boulder website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Boulder.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive digital marketing agency for Boulder, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Boulder online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Boulder website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Boulder, CO Website

If you manage a business in Boulder that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Boulder digital marketing plans over other, more traditional, marketing plans. Let's go over some of the good reasons to implement online marketing plans within your Colorado business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Boulder, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Boulder or throughout Colorado?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Boulder, website advertising is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Boulder!

How to Develop Boulder, CO Digital Marketing Campaigns

Before starting your digital advertising service for your Boulder-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Boulder internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Boulder or beyond. Your Boulder online advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Boulder audience. This will help ensure you focus on the right keywords for your Boulder website marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Boulder digital plan. In internet marketing, search engine optimization moves the slowest. Search engines take weeks or months to recognize and index the updates you make to your website, your content, and your backlinks.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Boulder business. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Most PPC advertising services in Boulder that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Boulder lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Boulder website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Boulder website visitors.

6.) Plan for continuous testing

When these Boulder website marketing tactics are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Boulder digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Boulder, CO Internet Advertising Strategies

We want to be the online advertising partner of your Boulder business! There are many factors to consider when researching Boulder website advertising firms. With more than 19 years of experience, you know you can trust the Boulder digital marketing tactics we suggest for your organization. These are often the same Boulder internet advertising tactics we use for our own lead generation and conversion rate optimization services. Our own online advertising campaign likely landed you on our website from Boulder.

However, you should select our digital marketing agency because you feel confident we're the right team for your Boulder small business. We are only a short drive of 15 hours and 52 mins away from you in Boulder, but that time is reduced to seconds for phone and email communication!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Boulder from our own website marketing plans.
• You probably found us in Boulder after searching for a service we offer.
• We don't outsource Boulder digital marketing plans because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Boulder online advertising strategies that involve website design or website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

When it comes time for your small business or large corporation to start the search for Boulder digital advertising firms, we hope you keep our internet advertisers in mind for the task. To start a discussion with the helpful staff at our online marketing firm, just send us an email or give us a call.

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