Longmont Digital Marketing

What is Digital Marketing for Longmont, CO Businesses?

Simply put, digital advertising throughout Longmont is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Longmont organization owners think of internet advertising as another phrase for SEO or paid advertising. Those two services are both used in website marketing, but neither fully explains what a cutting edge Longmont digital marketing program entails.

The latest digital marketing plans often use numerous internet marketing strategies, all working together to help you get more visibility and conversions throughout Longmont and the rest of the country.

The best Longmont online marketing packages will include strategies like:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) through social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost your Longmont business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Longmont by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Longmont-area websites, our website marketing company also offers Arvada, Aurora, Boulder, Colorado Springs, Denver, Fort Collins, Highlands Ranch, Lakewood, Loveland, Pueblo, Thornton, and Westminster small businesses and large corporations a professional digital marketing service.

Our Digital Advertising Services for Longmont Organizations

We're a team of internet advertising experts, just 1060.2 miles away, who know and understand the latest online advertising trends for Longmont businesses. Take advantage of our experience in more than 100 business industries throughout Longmont, and the rest of the country, to help boost traffic and drive conversions across your digital assets.

1.) PPC Management

PPC Ads Management refers to creating and optimizing Longmont paid advertising campaigns. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide skilled PPC management, a PPC advertising company for Longmont often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid ads for a local business differs from PPC advertising for an ecommerce store.

Service providers in Longmont, for example, are often only searching for quality leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to build traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Longmont PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Longmont firms implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with PPC advertising, your Longmont organization should utilize multiple advertising strategies and marketing tools. Pay-per-click campaigns in Longmont should include tactics like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Longmont business.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Marketing

With social ads, Longmont digital marketing plans use TikTok, LinkedIn, Instagram, Facebook, or Twitter to run paid advertising. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Longmont company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media advertising is a huge opportunity for most established Longmont businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Longmont make the most of their social ads by setting up sales funnels and lead generation tools. Our Longmont online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Ads

Search engine marketing in Longmont involves running PPC advertising on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Longmont small business to an engaged audience that is actively looking for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing company to build the landing pages and sales funnels that drive leads and conversions, which help make their paid advertising an effective Longmont digital advertising plan. To improve your return on investment with search engine advertising in Longmont, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

A localized Longmont service provider's main goal of an inbound marketing program is to grow leads. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Longmont organizations looking to get sales from their website.

All of our digital advertising team's lead generation plans have been tried and implemented at some point in the past. A few of the most popular lead generation strategies include nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, and engaging visitors with live chat.

Our team can develop and implement one or more lead generation strategies in your digital assets to test what works best for your Longmont small business.

5.) CRO

Digital marketing in Longmont should include conversion rate optimization tactics. There's no doubt that this is a critical element of digital marketing in Longmont, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO tactics that work for one Longmont organization might not work for another, even when they are in the same field.

There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving site performance, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

For some Longmont websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Longmont, and many other things.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Longmont company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Longmont business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a conversion funnel for your Longmont business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Colorado small businesses. To develop a sales funnel that produces value for your Longmont business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our internet marketing specialists, you will have an experienced online marketer to bounce ideas off to help you determine the best type of revenue funnel for your company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Longmont website marketing plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to get brand awareness, increase website traffic, generate sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Longmont website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Longmont email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

8.) Content Marketing

Most Longmont small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Longmont websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Longmont begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Longmont digital marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Longmont internet advertising company. These are all effective ways to market content if you implement them correctly within your Longmont company.

9.) Online Reputation Management (ORM)

Your online reputation in Longmont and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Longmont, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Longmont brand.

For local service companies in Longmont, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Longmont storefront. Online shoppers in Longmont want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Longmont doctors or Longmont attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Longmont website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Longmont.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive digital marketing agency for Longmont, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Longmont online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Longmont website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Longmont, CO Website

If you run a business in Longmont that sells products or services, you're going to need marketing to drive sales. There are many reasons to consider Longmont digital advertising packages over other, more traditional, marketing strategies. Here are a few reasons why your Colorado small business should embrace online marketing:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Longmont is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Longmont or within Colorado.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Longmont, website marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Longmont non-digital ads!

How to Develop Longmont, CO Website Advertising Services

To start your digital marketing plan for your Longmont business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Longmont internet marketing service to prevent spending time on ideas that won't positively impact the business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Longmont or beyond is important. Your Longmont online marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Longmont audience. By doing this, you'll make sure your Longmont online advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Longmont digital strategy. In digital advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Longmont business. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Ad campaigns in Longmont that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best Longmont lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Longmont site is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Longmont website visitors.

6.) Plan for continuous testing

When these Longmont online marketing plans are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Longmont website advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Longmont, CO Digital Advertising Services

Our goal is to be your Longmont business online marketing partner! There are many factors to consider when researching Longmont online advertising agencies. We've got 19 years of experience, so you can trust the Longmont website advertising plans we suggest. Often, these are the same digital marketing tactics we use for our own lead generation and conversion rate optimization. Our own internet marketing campaign likely landed you on our website from Longmont.

Most importantly though, you should choose our online advertising agency for your Longmont small business because you feel confident we are the right team for your Longmont company. We are only a short drive of 15 hours and 49 mins away from you in Longmont, but that time is reduced further if you call or email!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Longmont from our own internet advertising plans.
• You probably found us in Longmont via an online search for a service we provide.
• We don't outsource Longmont online advertising services because we have our own team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• If you're looking for Longmont digital marketing strategies that include website design or web maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website marketing.

Our digital advertisers are the ones you should keep in mind when you need Longmont digital marketing agencies. To start a discussion with the helpful staff at our digital advertising firm, just send us an email or give us a call.

800-796-8263 Email Us