Colorado Springs Digital Marketing

What is Website Advertising for Colorado Springs, CO Organizations?

Simply put, digital marketing throughout Colorado Springs is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Colorado Springs small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in online advertising, neither fully explain the depth of a modern website advertising program for Colorado Springs-based organizations.

Today's digital marketing plans often include dozens of internet marketing strategies, all working in tandem to help you generate visibility and conversions throughout Colorado Springs, Colorado or nationwide.

For example, the best online advertising services in Colorado Springs will include tactics to:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost Colorado Springs business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Colorado Springs by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Colorado Springs, you probably love the Air Force Falcons basketball team. Go Air Force Falcons! In addition to marketing Colorado Springs-area websites, our digital marketing agency also offers Arvada, Aurora, Boulder, Denver, Fort Collins, Highlands Ranch, Lakewood, Longmont, Loveland, Pueblo, Thornton, and Westminster small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for Colorado Springs Small Businesses

We're a team of online advertising consultants, just 1132.9 miles away, who know and understand the latest website advertising trends for Colorado Springs organizations. Take advantage of our experience in more than 100 business industries throughout Colorado Springs, and the rest of the country, to help drive traffic and get conversions across your digital assets.

1.) PPC Management

The act of creating and optimizing Colorado Springs paid ads plans is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.

A PPC advertising company for Colorado Springs often begins by getting to know your company and its business model before providing premium PPC management. Since the way you approach PPC advertising for a local Colorado Springs business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local Colorado Springs service providers are often only interested in qualified leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Colorado Springs PPC is the next step. To maximize the value of PPC advertising, most Colorado Springs firms implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Colorado Springs company needs to use multiple strategies and marketing tools. Some of the best paid advertising packages in Colorado Springs strive to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make your Colorado Springs small business more profitable by acquiring qualified leads or selling online.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Advertising

Social media ads are paid advertisements placed on platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok that are used in Colorado Springs digital marketing. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to PPC advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Colorado Springs organization improves quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a good opportunity for established Colorado Springs businesses, but it's expensive for those not ready to make the most of social media marketing.

Our social ads agency helps Colorado Springs small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Colorado Springs online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Ads

In digital advertising, Colorado Springs search advertising is used to place ads on search engines like Google and Bing. Your Colorado Springs business will benefit from Google ad campaigns and Bing ads since they provide a quick and simple way to connect with an engaged audience looking for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that drive leads and conversions, which help make their PPC advertising an effective Colorado Springs internet marketing strategy. To improve your return on investment with search engine marketing in Colorado Springs, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

For local service providers in Colorado Springs, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. These kinds of industries need Colorado Springs lead generation tactics.

All of our digital marketing team's lead generation strategies have been tried and implemented at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past site visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Colorado Springs small business.

5.) CRO

You can't ignore conversion rate optimization tactics when it comes to Colorado Springs digital marketing. This is a critical aspect of any type of digital marketing in Colorado Springs since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. What makes it tough is that CRO plans that work for one Colorado Springs business might not work for another Colorado Springs business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving page speed, fixing mobile website glitches, adding exit-intent popups, and defining value for the visitor.

For some Colorado Springs websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Colorado Springs, and many other things.

6.) Sales Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Colorado Springs small business. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Colorado Springs organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Launching a sales funnel for your Colorado Springs company is harder than explaining its concepts. Some of the most successful sales funnels generate millions of dollars in revenue for businesses in Colorado every day. To develop a sales funnel that produces value for your Colorado Springs business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

We have experience in plenty several types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and more. We have a team of internet advertising experts who can bounce ideas off of you to help you figure out which revenue funnel will work for your company. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Colorado Springs website marketing plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to get brand awareness, increase website traffic, generate sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

For email marketing, we help our Colorado Springs website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact. These are great tools for creating subscriber lists, segmenting your audience, and even developing email marketing drip campaigns.

In email marketing, you need to figure out how to get more subscribers. We help Colorado Springs email marketers build and nurture their lists by integrating email collection opportunities into lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and more.

8.) Content Marketing

Businesses in Colorado Springs use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. With this website marketing approach for Colorado Springs websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

As your visitors in and around Colorado Springs start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. We help Colorado Springs website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

Content marketing strategies often involve blog content, custom graphics, infographics, videos, podcasts, email campaigns, case studies, whitepapers, surveys, webinars, checklists, listicles, and lead magnets. Our Colorado Springs-focused digital advertising firm likes to use the case study method because it shows expertise, especially in our industry. These are all effective ways to market content if you implement them correctly within your Colorado Springs business.

9.) Online Reputation Management (ORM)

Search engines use your online reputation in Colorado Springs to determine rank positions, and your target audience uses it to make buying decisions. It applies to all kinds of purchases and decisions, like picking a local Colorado Springs service provider, buying something online, or choosing a doctor or lawyer. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Colorado Springs brand.

For localized service companies in Colorado Springs, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other websites that accept reviews.

We can help you collect product and company reviews if you're an ecommerce business. Ecommerce businesses need reviews for both the quality of their products and their customer service. In Colorado Springs, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

When it comes to the reputation of professionals, like Colorado Springs doctors or Colorado Springs lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. For example, we can collect reviews, monitor reputation, improve negative feedback, implement surveys, and improve your Colorado Springs website's social media presence. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Colorado Springs.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Colorado Springs, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Colorado Springs digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Colorado Springs digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Colorado Springs, CO Website

If you run a business in Colorado Springs that sells products or services, you're going to need marketing to generate sales. There are many reasons to consider Colorado Springs online advertising services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement digital marketing tactics within your Colorado business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your site in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Colorado Springs. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Colorado Springs or across Colorado.
• The flexibility of Colorado Springs internet advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Colorado Springs, online marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Colorado Springs non-digital ads!

How to Develop Colorado Springs, CO Online Advertising Campaigns

To start your website advertising service for your Colorado Springs business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Colorado Springs digital marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Colorado Springs or beyond. This helps you tailor your Colorado Springs internet marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Colorado Springs internet advertising and align your content marketing strategy to your audience's needs.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Colorado Springs digital plan, make that your first priority. In digital marketing, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid ads for your Colorado Springs small business. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Most paid ads campaigns in Colorado Springs that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Colorado Springs lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Colorado Springs website generates traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Colorado Springs website visitors.

6.) Strategize for consistent testing

If you've got all these Colorado Springs website marketing tactics in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Colorado Springs digital marketing plan.

Why Choose WebCitz for Your Colorado Springs, CO Internet Advertising Strategies

Our goal is to be your Colorado Springs company website marketing partner! There are many factors to consider when researching Colorado Springs website advertising firms. With more than 19 years of experience, you know you can trust the Colorado Springs digital marketing tactics we suggest for your organization. These are often the same Colorado Springs internet advertising tactics we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Colorado Springs because of the effective implementation of our own website marketing plan.

Our digital marketing agency should be your choice for your Colorado Springs small business because you feel we are the right team. We are only a short drive of 16 hours and 38 mins away from you in Colorado Springs, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new customers in Colorado Springs from our own online marketing services.
• You probably found us in Colorado Springs via an online search for a service we provide.
• We don't outsource Colorado Springs website marketing plans because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Colorado Springs internet marketing strategies that involve website design or website edits.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our digital marketers in mind when it comes time for you to start looking for Colorado Springs digital marketing agencies. To start a discussion with the helpful staff at our digital advertising firm, just send us an email or give us a call.

800-796-8263 Email Us