Lakewood Digital Marketing

What is Digital Marketing for Lakewood, CO Businesses?

Simply put, digital advertising throughout Lakewood is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Lakewood organization owners, internet advertising is a fancy way of saying SEO or paid advertising. Those two services are both used in website marketing, but neither fully explains what a cutting edge Lakewood digital marketing program entails.

In today's digital marketing world, there are dozens of digital advertising plans that all work together to help you improve visibility in Lakewood and across the country.

For instance, the best online marketing packages in Lakewood will include these things:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Lakewood small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Lakewood by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Lakewood-area websites, our website marketing company also offers Arvada, Aurora, Boulder, Colorado Springs, Denver, Fort Collins, Highlands Ranch, Longmont, Loveland, Pueblo, Thornton, and Westminster small businesses and large corporations a professional digital marketing service.

Our Digital Advertising Services for Lakewood Organizations

We're a team of internet advertising experts, just 1068.5 miles away, who know and understand the latest online advertising trends for Lakewood businesses. Use our experience in more than 100 business industries across Lakewood, and the rest of the country, to help boost traffic and drive conversions.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement services in Lakewood. Despite that simple explanation, let's explore it further.

To provide experienced PPC management, a paid advertising agency for Lakewood often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Lakewood business is much different from how you'd handle it for an ecommerce brand.

Local service providers in Lakewood, for instance, are often only interested in good leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to improve traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Lakewood PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Lakewood paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Lakewood business should utilize multiple advertising tactics and marketing tools. For example, the best Lakewood paid advertising services will include tactics to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Lakewood business.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Marketing

With social ads, Lakewood digital marketing plans use TikTok, LinkedIn, Instagram, Facebook, or Twitter to run paid advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Lakewood small business increases quality leads or cost-effective sales.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Lakewood small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

Our social media advertising company helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our Lakewood digital marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Marketing

Search engine marketing in Lakewood involves running paid advertising on search engines like Google and Bing. You'll find that Google paid ads and Bing advertising are quick and easy ways to get your Lakewood business in front of an engaged audience. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help increase leads and conversions, which helps make their paid ads an effective Lakewood online marketing plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Lakewood.

4.) Lead Gen

For nearby service providers in Lakewood, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Lakewood small businesses looking to get sales from their site.

All of our internet advertising team's lead generation tactics have been tried and implemented at some point in the past. A few of the most popular lead generation plans include creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, and nurturing contacts with email.

Our team can develop and implement one or more lead generation plans in your digital assets to test what works best for your Lakewood business.

5.) Conversion Optimization

Digital marketing in Lakewood should include CRO strategies. This is an essential component of any kind of digital advertising in Lakewood since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it tough is that CRO strategies that work for one Lakewood small business might not work for another Lakewood business, even if they're in the same market.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

For some Lakewood websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Lakewood, and many other things.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Lakewood company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Lakewood organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Lakewood company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Colorado businesses. To develop a sales funnel that produces value for your Lakewood business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lakewood digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Lakewood digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Lakewood email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Lakewood businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Lakewood websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lakewood begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lakewood internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lakewood online advertising agency. These are all effective ways to market content if you implement them correctly within your Lakewood small business.

9.) Online Reputation Management (ORM)

Your online reputation in Lakewood and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Lakewood, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lakewood brand.

For local service companies in Lakewood, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lakewood storefront. Online shoppers in Lakewood want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Lakewood doctors or Lakewood attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Lakewood website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Lakewood.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Lakewood, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Lakewood website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lakewood digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Lakewood, CO Website

If you run a business in Lakewood that sells products or services, you're going to need marketing to increase sales. There are lots of reasons to choose Lakewood internet advertising plans over other marketing plans. Here are a few reasons why your Colorado small business should embrace website marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Lakewood is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Lakewood or throughout Colorado?
• Lakewood digital marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Lakewood, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Lakewood non-digital ads!

How to Develop Lakewood, CO Digital Advertising Services

To start your internet advertising plan for your Lakewood business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Lakewood online advertising service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Lakewood or beyond. You can then make sure you're targeting your Lakewood website marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Lakewood audience. This will help ensure you focus on the right keywords for your Lakewood website advertising and you align your content marketing strategy with the needs of your audience.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Lakewood digital plan. In internet marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider PPC advertising for your Lakewood small business. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Ad campaigns in Lakewood that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to bring Lakewood residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Lakewood website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Lakewood website visitors.

6.) Plan for continuous testing

When these Lakewood online advertising strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Lakewood digital marketing campaign.

Why Choose WebCitz for Your Lakewood, CO Internet Marketing Solutions

Our goal is to be your Lakewood small business online advertising partner! When researching Lakewood website marketing companies, there are many factors to consider. We've got 19 years of experience, so you can trust the Lakewood digital marketing strategies we suggest. Lakewood digital advertising plans like these are often what we use for our own lead generation. The fact that you're visiting our website from Lakewood probably has a lot to do with our own online marketing service.

Most importantly though, you should choose our website marketing company for your Lakewood organization because you feel confident we are the right team for your Lakewood company. We are only a short drive of 15 hours and 45 mins away from you in Lakewood, but that time is reduced further if you call or email!

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new clients in Lakewood from our own internet advertising plans.
• You probably found us in Lakewood via an online search for a service we provide.
• We don't outsource Lakewood online advertising services because we have our own team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• If you're looking for Lakewood digital marketing strategies that include website design or web maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital marketers are the ones you should keep in mind when you need Lakewood website advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing company.

800-796-8263 Email Us