Fort Collins Digital Marketing

What is Internet Advertising for Fort Collins, CO Small Businesses?

Simply put, online advertising throughout Fort Collins is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Fort Collins business owners think of website advertising as another phrase for SEO or paid advertising. While both of those services are used in digital advertising, neither fully explain the depth of a modern internet advertising program for Fort Collins-based small businesses.

In today's online advertising world, there are dozens of website marketing tactics that all work together to help you drive visibility in Fort Collins and across the country.

For instance, the best digital marketing plans in Fort Collins will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Fort Collins business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Fort Collins through content marketing, video production, backlink building, review collection, social proof, and site improvements.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Fort Collins, you probably love the Colorado State Rams basketball team. Go Colorado State Rams! In addition to marketing Fort Collins-area websites, our internet advertising company also offers Arvada, Aurora, Boulder, Colorado Springs, Denver, Highlands Ranch, Lakewood, Longmont, Loveland, Pueblo, Thornton, and Westminster small businesses and large corporations a premium website marketing service.

Our Website Advertising Services for Fort Collins Organizations

We're a team of digital marketing professionals, just 1041.1 miles away, who know and understand the latest internet marketing trends for Fort Collins businesses. Take advantage of our experience in more than 100 business industries throughout Fort Collins, and the rest of the country, to help generate traffic and build conversions across your digital assets.

1.) PPC Ads Management

PPC Management consists of creating and optimizing paid advertisement services in Fort Collins. Despite that simple explanation, let's explore it further.

A paid advertising company for Fort Collins often begins by getting to know your company and its business model before providing premium paid ads management. This information helps determine the next steps, since the way you'd approach paid advertising for a localized Fort Collins business is much different from how you'd handle it for an ecommerce brand.

For example, local Fort Collins service providers are often only interested in qualified leads. This can be accomplished through paid ads that drives traffic to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to get traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Fort Collins PPC is the next step. To maximize the value of paid ads, most Fort Collins companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with PPC advertising, your Fort Collins small business should utilize multiple advertising plans and marketing tools. For example, the best Fort Collins paid advertising plans will include plans to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Fort Collins small business.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

With social media advertising, Fort Collins website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Fort Collins organization drives quality leads or cost-effective sales.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a great opportunity for established Fort Collins businesses, but it's expensive for those not ready to make the most of social ads.

Our social media ads agency helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. In our Fort Collins digital marketing services, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Advertising

In online marketing, Fort Collins search ads is used to place ads on search engines like Google and Bing. You'll find that Google paid ads and Bing advertising are quick and easy ways to get your Fort Collins business in front of an engaged audience. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to increase leads and improve revenue, which makes paid advertising a cost-effective Fort Collins online advertising strategy. For any search advertising campaign in Fort Collins, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

A local Fort Collins service provider's main goal of an inbound marketing program is to get leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Fort Collins businesses looking to get sales from their website.

All of our online advertising team's lead generation strategies have been tried and implemented at some point in the past. A few of the most popular lead generation tactics include creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

Our team can develop and implement one or more lead generation tactics in your digital assets to test what works best for your Fort Collins organization.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Fort Collins internet marketing solutions. This is an essential component of any kind of online marketing in Fort Collins since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Fort Collins business might not work for a different Fort Collins business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Fort Collins websites can become much more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Fort Collins, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Fort Collins company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Fort Collins company. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

The development of a revenue funnel for your Fort Collins organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Colorado businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Fort Collins small business.

We have experience in plenty several types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and more. Working with one of our digital marketing experts, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Fort Collins internet marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Fort Collins internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. You can segment your audience, create marketing drip campaigns, and create subscriber lists with these powerful email marketing tools.

In email marketing, you need to figure out how to get more subscribers. We help Fort Collins email marketers build and nurture their lists by integrating email collection opportunities into referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and more.

8.) Content Marketing

Businesses in Fort Collins use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. With this digital advertising approach for Fort Collins websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

When your target customers in and around Fort Collins begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Fort Collins internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Fort Collins online advertising agency. These are all effective ways to market content if you implement them correctly within your Fort Collins small business.

9.) Online Reputation Management (ORM)

Your online reputation in Fort Collins and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Fort Collins, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Fort Collins brand.

For local service companies in Fort Collins, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Fort Collins storefront. Online shoppers in Fort Collins want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Fort Collins doctors or Fort Collins attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Fort Collins website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Fort Collins.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Fort Collins, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Fort Collins website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Fort Collins digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Fort Collins, CO Website

If you run a business in Fort Collins that sells products or services, you're going to need marketing to increase sales. There are many reasons to consider Fort Collins internet advertising plans over other, more traditional, marketing plans. Let's go over some of the great reasons to implement website advertising plans within your Colorado business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Fort Collins. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Fort Collins or throughout Colorado?
• The flexibility of Fort Collins digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Fort Collins provides the best capacity for user engagement. Good luck getting people to comment, like, or share your non-digital advertisements throughout Fort Collins!

How to Develop Fort Collins, CO Internet Marketing Campaigns

To start your online marketing service for your Fort Collins business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Fort Collins website marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Fort Collins or beyond. You can then make sure you're targeting your Fort Collins digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Fort Collins digital marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate search engine optimization in your Fort Collins digital strategy, make that your first priority. The slowest moving online advertising strategy in Fort Collins is search engine optimization. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Fort Collins business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Fort Collins paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A great Fort Collins lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Fort Collins website drives traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Fort Collins website visitors.

6.) Plan for continuous testing

When these Fort Collins internet marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Fort Collins online advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Fort Collins, CO Digital Marketing Strategies

Our goal is to be your Fort Collins small business internet marketing partner! There are many factors to consider when researching Fort Collins internet advertising companies. With more than 19 years of experience, you know you can trust the Fort Collins online advertising strategies we suggest for your small business. Fort Collins digital marketing strategies like these are often what we use for our own lead generation. The fact that you're visiting our website from Fort Collins probably has a lot to do with our own internet marketing campaign.

Our online marketing firm should be your choice for your Fort Collins business because you feel we are the right team. We are only a short drive of 15 hours and 41 mins away from you in Fort Collins, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Our primary source for leads and new client development in Fort Collins is our own digital marketing tactics.
• You likely found our site in Fort Collins after performing an online search for a service we offer.
• Our marketing team performs all of our Fort Collins internet advertising plans, which means we don't outsource the work.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're professionals in WordPress, WooCommerce, and Shopify for any Fort Collins digital marketing plans that need web development or website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our online marketers in mind when it comes time for you to start looking for Fort Collins website marketing companies. To start a discussion with the helpful staff at our digital marketing agency, just send us an email or give us a call.

800-796-8263 Email Us