Barrie, ON Digital Marketing

What is Website Advertising for Barrie, ON Organizations?

In a most simple definition, digital marketing throughout Barrie is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective customers.

For most Barrie organization owners, internet advertising is a fancy way of saying SEO or paid advertising. While both of those services are used in website marketing, neither fully explain the depth of a cutting edge digital marketing program for Barrie-based businesses.

Today's digital advertising services often include dozens of internet advertising tactics, all working in tandem to help you build visibility and conversions throughout Barrie, Ontario or nationwide.

For example, the best website marketing plans in Barrie will include plans to:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost your Barrie business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build expertise, authority, and trust in Barrie with content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Barrie-area websites, our digital marketing agency also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Guelph, Kingston, Milton, Brantford, Thunder Bay, and Ottawa small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for Barrie Small Businesses

We are a team of online advertising consultants, just 1019.7 kilometers away, with diverse knowledge and experience in the latest website advertising trends for Barrie organizations. Use our experience in more than 100 business industries across Barrie, and the rest of the country, to help drive traffic and get conversions.

1.) PPC Management

The act of creating and optimizing Barrie paid ads plans is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC management, a paid ads agency for Barrie should get to know your company and its goals. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in Barrie, for example, are often only searching for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to grow traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Barrie PPC management is understanding the metrics that will be used to optimize and scale. For paid ads to be effective, most Barrie paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Barrie business needs to use multiple tactics and marketing tools. Some of the best paid advertising services in Barrie strive to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Increase revenue for your Barrie organization through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Ads

With social media ads, Barrie internet marketing campaigns use Instagram, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Barrie company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Barrie small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

Our social media advertising company helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our social ads company also recommends putting in place plans for conversion optimization and retargeting within these Barrie internet marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media advertising services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Ads

In website advertising, Barrie search engine advertising is used to place ads on search engines like Google and Bing. Your Barrie business will benefit from Google paid ads and Bing advertising since they provide a quick and simple way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to build leads and grow revenue, which makes paid advertising a cost-effective Barrie digital marketing strategy. For any search engine ads campaign in Barrie, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

For local area service providers in Barrie, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation tactics are crucial for these kinds of Barrie companies looking to get sales from their website.

Our website advertising team has tried and implemented so many different lead generation plans in the past. Among the most common lead generation strategies are retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, and creating helpful content.

Our team can develop and implement one or more lead generation strategies in your digital assets to test what works best for your Barrie small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Barrie online marketing tactics. This is a critical aspect of any type of website marketing in Barrie since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Barrie business might not work for a different Barrie business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website errors, improving site performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Barrie websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Barrie, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Barrie company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Barrie small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your Barrie small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ontario organizations. To develop a sales funnel that produces value for your Barrie business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Barrie online marketing service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Barrie online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help Barrie email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

8.) Content Marketing

Most Barrie companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for Barrie websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Barrie begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Barrie website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Barrie digital advertising firm. These are all effective ways to market content if you implement them correctly within your Barrie business.

9.) Online Reputation Management (ORM)

Your online reputation in Barrie and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Barrie, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Barrie brand.

For localized service companies in Barrie, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Barrie storefront. Online shoppers in Barrie want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Barrie doctors or Barrie attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Barrie site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Barrie.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete website marketing company for Barrie, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Barrie internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Barrie online marketing services to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian website marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our digital marketing clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Digital Advertising for Your Barrie, ON Website

If you manage a business in Barrie that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Barrie internet marketing services over other marketing tactics. Let's go over some of the good reasons to implement website marketing tactics within your Ontario business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Barrie, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Barrie or within Ontario.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• User engagement is best with digital marketing in Barrie. Good luck getting people to comment, like, or share your non-digital advertisements throughout Barrie!

How to Develop Barrie, ON Digital Advertising Services

Before starting your internet advertising plan for your Barrie-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Barrie online advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Barrie or beyond. This helps you tailor your Barrie website marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Barrie audience. By doing this, you'll make sure your Barrie website advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Barrie digital strategy. Search engine optimization is the slowest moving internet advertising tactic. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Barrie organization and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Most paid ads plans in Barrie that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Barrie lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Barrie website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Barrie website visitors.

6.) Strategize for consistent testing

If you've got all these Barrie digital marketing strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Barrie internet marketing campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Barrie, ON Online Advertising Services

We want to be the website advertising partner of your Barrie organization! When researching Barrie digital marketing companies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Barrie internet marketing strategies we suggest for your small business. These are often the same Barrie online advertising strategies we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Barrie because of the effective implementation of our own digital marketing campaign.

However, you should select our digital advertising firm because you feel confident we're the right team for your Barrie business. We are only a short drive of 11 hours and 17 mins away from you in Barrie, but that time is reduced to seconds for phone and email communication!

• Our agency has been around since 2004, so we have over 19 years of experience.
• Digital marketing is our main source of leads and new customers in Barrie.
• You likely found our website in Barrie after performing an online search for a service we offer.
• We do not outsource Barrie digital marketing plans since we have our own marketing team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Barrie online advertising strategies that involve website design or website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

When it comes time for your small business or large corporation to start the search for Barrie digital advertising firms, we hope you keep our internet advertisers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online marketing firm.

800-796-8263 Email Us