Hamilton, OH Digital Marketing

What is Digital Marketing for Hamilton, ON Small Businesses?

In a most simple definition, internet marketing throughout Hamilton is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

For most Hamilton small business owners, online advertising is a fancy way of saying SEO or paid advertising. Even though both of those services are used in digital marketing, neither fully explains the depth of a modern digital advertising program for Hamilton-based organizations.

Today's internet advertising plans often include dozens of online advertising strategies, all working in tandem to help you boost visibility and conversions throughout Hamilton, Ontario or nationwide.

For example, the best digital marketing services in Hamilton will include tactics to:

• Promote your digital assets (sales funnels, websites, apps, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Hamilton business through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Hamilton by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Hamilton-area websites, our internet marketing agency also offers Toronto, Gatineau, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Kingston, Milton, Brantford, Thunder Bay, and Ottawa small businesses and large corporations a professional online advertising service.

Our Website Marketing Services for Hamilton Small Businesses

We are a team of digital marketing experts, just 892.2 kilometers away, with diverse knowledge and experience in the latest digital advertising trends for Hamilton organizations. Use our experience in more than 100 business industries across Hamilton, and the rest of the country, to help improve traffic and generate conversions.

1.) PPC Management

The act of creating and optimizing Hamilton PPC advertising plans is known as paid ads management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC ads management, a paid advertising agency for Hamilton should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a localized Hamilton business is much different from how you'd handle it for an ecommerce brand.

Service providers in Hamilton, for example, are often only looking for quality leads. To accomplish this, paid ads can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through PPC advertising that increases traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Hamilton paid ads is the next step. Most Hamilton paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid ads, your Hamilton business needs to use multiple tactics and marketing tools. For example, the best Hamilton paid advertising services will include tactics to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Hamilton business.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Marketing

Social media ads are paid advertisements placed on platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn that are used in Hamilton online marketing. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead gen or sales generation tool for your Hamilton company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Hamilton businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

With our help, corporations and small businesses in Hamilton make the most of their social media advertising by setting up sales funnels and lead generation tools. Our Hamilton internet advertising plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Advertising

The use of Hamilton search engine advertising in digital marketing involves PPC advertising being run on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and basic ways to get your Hamilton company in front of an engaged audience. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to grow leads and boost revenue, which makes paid ads a cost-effective Hamilton digital marketing tactic. For any search advertising campaign in Hamilton, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

For local service providers in Hamilton, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Hamilton businesses looking to get sales from their website.

All of our digital marketing team's lead generation strategies have been tried and implemented at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past site visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Hamilton business.

5.) Conversion Optimization

You can't ignore CRO strategies when it comes to Hamilton digital advertising. This is a critical aspect of any type of internet marketing in Hamilton since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO tactics that work for one Hamilton company might not work for another, even when they are in the same field.

There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving site speed, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.

For some Hamilton websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Hamilton, and many other things.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Hamilton company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Hamilton business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Hamilton business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ontario small businesses. To develop a sales funnel that produces value for your Hamilton business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Hamilton digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Hamilton digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Hamilton email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Hamilton small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Hamilton websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Hamilton begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Hamilton internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Hamilton website marketing company. These are all effective ways to market content if you implement them correctly within your Hamilton organization.

9.) Online Reputation Management (ORM)

Your online reputation in Hamilton and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Hamilton, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Hamilton brand.

For nearby service companies in Hamilton, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Hamilton storefront. Online shoppers in Hamilton want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Hamilton doctors or Hamilton attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Hamilton website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Hamilton.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Hamilton, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Hamilton website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Hamilton digital marketing plans to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian internet marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our online marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Website Marketing for Your Hamilton, ON Website

If you manage a business in Hamilton that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Hamilton website advertising packages over other marketing strategies. Here are some reasons you should implement digital advertising plans for your Ontario business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Hamilton, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Hamilton or throughout Ontario?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Hamilton, online marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Hamilton non-digital ads!

How to Develop Hamilton, ON Online Advertising Campaigns

Before starting your website advertising service for your Hamilton-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Hamilton digital marketing service is all about.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. It is important to understand who you are targeting in Hamilton or beyond. This helps you tailor your Hamilton digital advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Hamilton audience. This will help ensure you focus on the right keywords for your Hamilton internet marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing tactics at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Hamilton digital strategy. In website advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Hamilton business. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Most paid advertising services in Hamilton that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Hamilton residents to your lead generation goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Hamilton website increases traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Hamilton website.

6.) Strategize for consistent testing

If you've got all these Hamilton online marketing plans in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Hamilton website advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Hamilton, ON Digital Advertising Services

We want to be the internet advertising partner of your Hamilton small business! When researching Hamilton online advertising agencies, there are many factors to consider. You can trust the Hamilton website advertising plans we suggest for your business since we have more than 19 years of experience. These are often the same Hamilton digital marketing tactics we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our site from Hamilton because of the effective implementation of our own internet advertising plan.

However, you should select our online advertising agency because you feel confident we're the right team for your Hamilton small business. We are only a short drive of 10 hours and 5 mins away from you in Hamilton, but that time is reduced to seconds for phone and email communication!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Hamilton from our own internet advertising plans.
• You probably found us in Hamilton via an online search for a service we provide.
• We don't outsource Hamilton online advertising services because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Hamilton digital advertising plans that involve web design or website updates.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our website marketers in mind when it comes time for you to start searching for Hamilton website advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing company.

800-796-8263 Email Us