Ottawa, ON Digital Marketing

What is Online Advertising for Ottawa, ON Businesses?

Simply put, website advertising throughout Ottawa is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means SEO or paid advertising to most Ottawa small business owners. Those two services are both used in internet marketing, but neither fully explains what a cutting edge Ottawa online marketing program entails.

The latest online advertising campaigns often use numerous website advertising plans, all working together to help you get more visibility and conversions throughout Ottawa and the rest of the country.

For instance, the best digital marketing plans in Ottawa will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost your Ottawa business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build expertise, authority, and trust in Ottawa with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Ottawa, you probably love the Ottawa Senators hockey team. Go Ottawa Senators! In addition to marketing Ottawa-area websites, our digital advertising firm also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Kingston, Milton, Brantford, Thunder Bay, small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Ottawa Businesses

We're a team of website advertising experts who know and understand the latest digital marketing trends for Ottawa small businesses. We've helped increase traffic and improve conversions across more than 100 business industries in Ottawa, and the rest of the country, so let's work together.

1.) PPC Management

PPC Management refers to creating and optimizing Ottawa PPC advertising plans. Despite that simple explanation, let's explore it further.

A paid ads agency for Ottawa often begins by getting to know your company and its business model before providing professional PPC management. You can use this information to determine the next steps, since paid ads for a local business differs from paid advertising for an ecommerce store.

Service providers in Ottawa, for example, are often only searching for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid ads, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Ottawa paid ads, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Ottawa agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Ottawa business needs to use multiple tactics and marketing tools. Some of the best paid ads services in Ottawa strive to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Make your Ottawa organization more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

With social ads, Ottawa online advertising campaigns use TikTok, LinkedIn, Facebook, Twitter, or TikTok to run paid ads. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Ottawa company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a good opportunity for established Ottawa organizations, but it's expensive for those not ready to make the most of social ads.

With our help, corporations and small businesses in Ottawa make the most of their social media ads by setting up sales funnels and lead generation tools. Our Ottawa internet marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. If you're running a social media advertising service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Ads

In website advertising, Ottawa search engine advertising is used to place ads on search engines like Google and Bing. Your Ottawa business will benefit from Google paid ads and Bing advertising since they provide a quick and simple way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to build leads and grow revenue, which makes paid advertising a cost-effective Ottawa digital marketing strategy. To improve your return on investment with search engine ads in Ottawa, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

A local area Ottawa service provider's main goal of an inbound marketing program is to generate leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Ottawa lead generation plans.

Our website marketing team has tried and implemented so many different lead generation tactics in the past. Among the most common lead generation plans are creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

Our team can develop and implement one or more lead generation plans in your digital assets to test what works best for your Ottawa business.

5.) Conversion Optimization

There is almost no reason to neglect CRO within Ottawa internet advertising strategies. This is a critical aspect of any type of online advertising in Ottawa since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Ottawa organization might not work for a different Ottawa business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile site glitches, improving website performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Ottawa websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Ottawa, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Ottawa company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Ottawa business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a sales funnel for your Ottawa business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ontario small businesses. To develop a sales funnel that produces value for your Ottawa business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Ottawa internet advertising plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Ottawa internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help Ottawa email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

8.) Content Marketing

Most Ottawa small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Ottawa websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Ottawa begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Ottawa website marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Ottawa digital marketing company. These are all effective ways to market content if you implement them correctly within your Ottawa organization.

9.) Online Reputation Management (ORM)

Your online reputation in Ottawa and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Ottawa, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Ottawa brand.

For local service companies in Ottawa, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Ottawa storefront. Online shoppers in Ottawa want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Ottawa doctors or Ottawa attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Ottawa website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Ottawa.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

10.) Video Marketing

As a comprehensive online advertising agency for Ottawa, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Ottawa digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Ottawa internet advertising plans to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian online advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our website advertising clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Digital Marketing for Your Ottawa, ON Website

If you run a business in Ottawa that sells products or services, you're going to need marketing to get sales. You might be thinking about Ottawa internet marketing services over other, more traditional, marketing tactics. Here are a few reasons why your Ontario small business should embrace online advertising:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Ottawa. You might as well choose a format and medium that can follow your target audience wherever they go in Ottawa or within Ontario.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• User engagement is best with website advertising in Ottawa. Good luck getting people to comment, like, or share your non-digital advertisements throughout Ottawa!

How to Develop Ottawa, ON Digital Marketing Campaigns

To start your digital advertising service for your Ottawa business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Ottawa or beyond is important. You can then make sure you're targeting your Ottawa internet advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Ottawa online marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Ottawa digital strategy. Search engine optimization is the slowest moving digital marketing tactic. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid ads for your Ottawa small business. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Ottawa paid ads campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Ottawa residents to your lead gen goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Ottawa site is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Ottawa website visitors.

6.) Strategize for consistent testing

If you've got all these Ottawa online marketing plans in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Ottawa website advertising service should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Ottawa, ON Digital Advertising Services

Our goal is to be your Ottawa business online marketing partner! When researching Ottawa online advertising agencies, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the Ottawa website advertising plans we suggest. Often, these are the same digital marketing tactics we use for our own lead generation and conversion rate optimization. The fact that you're visiting our site from Ottawa probably has a lot to do with our own internet advertising plan.

Our online advertising agency should be your choice for your Ottawa small business because you feel we are the right team.

• Our company has been around since 2004, so we have over 19 years of experience.
• Digital marketing is our main source of leads and new clients in Ottawa.
• You likely found our website in Ottawa after performing an online search for a service we offer.
• We don't outsource Ottawa online marketing packages because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're consultants in WooCommerce, Shopify, and WordPress for any Ottawa digital advertising services that need web design or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our website marketers are the ones you should keep in mind when you need Ottawa website marketing companies. To start a discussion with the helpful staff at our digital marketing agency, just send us an email or give us a call.

800-796-8263 Email Us