Toronto, ON Digital Marketing

What is Digital Marketing for Toronto, ON Businesses?

In a most simple definition, digital advertising throughout Toronto is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

Most Toronto business owners think of online marketing as another phrase for search engine optimization or PPC advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern digital marketing program for Toronto-based small businesses.

Today's internet marketing campaigns often include dozens of online marketing plans, all working in tandem to help you grow visibility and conversions throughout Toronto, Ontario or nationwide.

For instance, the best website advertising packages in Toronto will include these things:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Increase revenue for your Toronto small business through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Toronto by using content marketing, video production, backlink authority building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

If you live in Toronto, you probably love the Toronto Raptors basketball team. Go Toronto Raptors! In addition to marketing Toronto-area websites, our digital marketing company also offers Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Kingston, Milton, Brantford, Thunder Bay, and Ottawa small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Services for Toronto Companies

We are a team of website marketing specialists, just 956.4 kilometers away, with diverse knowledge and experience in the latest digital marketing trends for Toronto businesses. Take advantage of our experience in more than 100 business industries throughout Toronto, and the rest of the country, to help get traffic and increase conversions across your digital assets.

1.) Paid Ads Management

The act of creating and optimizing Toronto paid advertising services is known as PPC ads management. Despite that simple explanation, let's explore it further.

To provide professional paid ads management, a paid advertising company for Toronto should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a local area Toronto small business is much different from how you'd handle it for an ecommerce brand.

Service providers in Toronto, for example, are often only looking for quality leads. To accomplish this, PPC advertising can boost traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid ads that drives traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Toronto PPC ads management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Toronto paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Toronto business should utilize multiple advertising tactics and marketing tools. Pay-per-click campaigns in Toronto should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make your Toronto small business more profitable by acquiring qualified leads or selling online.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Advertising

With social media marketing, Toronto online marketing services use Twitter, TikTok, LinkedIn, Facebook, or Twitter to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Toronto company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Toronto organizations, it can be costly for those businesses that aren't ready for it.

Our social ads company helps small businesses and large corporations make the most of social media advertising by building them out with sales funnels and lead generation tools. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Toronto online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Ads

The use of Toronto search engine ads in internet marketing involves paid ads being run on search engines like Google and Bing. Your Toronto small business will benefit from Google ads and Bing paid ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to get leads and increase revenue, which makes paid ads a cost-effective Toronto online marketing plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Toronto.

4.) Lead Gen

Lead generation is the most important part of an inbound marketing strategy for local small businesses in Toronto. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Toronto lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our online advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Toronto business.

5.) Conversion Optimization

There is almost no reason to neglect CRO within Toronto internet advertising strategies. This is an essential component of any kind of online advertising in Toronto since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Toronto small business might not work for a different Toronto business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Toronto websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Toronto, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Toronto company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Toronto company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a revenue funnel for your Toronto organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ontario businesses. To develop a sales funnel that produces value for your Toronto business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Toronto internet marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Toronto internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Toronto email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Toronto businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Toronto websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Toronto begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Toronto online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Toronto digital marketing agency. These are all effective ways to market content if you implement them correctly within your Toronto small business.

9.) Online Reputation Management (ORM)

Your online reputation in Toronto and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Toronto, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Toronto brand.

For local area service companies in Toronto, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Toronto storefront. Online shoppers in Toronto want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Toronto doctors or Toronto attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Toronto website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Toronto.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a full-service online marketing firm for Toronto, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Toronto digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Toronto internet marketing campaigns to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian online marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our website marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Digital Marketing for Your Toronto, ON Website

If you manage a business in Toronto that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Toronto digital marketing plans over other, more traditional, marketing plans. Let's go over some of the good reasons to implement online marketing plans within your Ontario business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Toronto, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Toronto or throughout Ontario?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Toronto, website advertising is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Toronto!

How to Develop Toronto, ON Digital Marketing Campaigns

Before starting your digital advertising service for your Toronto-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Toronto internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Toronto or beyond. You can then make sure you're targeting your Toronto online advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Toronto audience. This will help ensure you focus on the right keywords for your Toronto website marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Toronto digital plan. In internet marketing, search engine optimization moves the slowest. Search engines take weeks or months to recognize and index the updates you make to your website, your content, and your backlinks.

4.) Build out quality landing pages or funnels

This is a good time to consider PPC advertising for your Toronto small business and its digital assets. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Toronto that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Toronto lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Toronto website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Toronto website visitors.

6.) Plan for continuous testing

When these Toronto website advertising plans are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Toronto digital advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Toronto, ON Online Marketing Tactics

We want to be the website marketing partner of your Toronto small business! There are many factors to consider when researching Toronto digital marketing agencies. With more than 19 years of experience, you know you can trust the Toronto digital advertising plans we suggest for your business. These are often the same Toronto online marketing plans we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Toronto probably has a lot to do with our own website advertising service.

However, you should select our digital marketing company because you feel confident we're the right team for your Toronto organization. We are only a short drive of 10 hours and 47 mins away from you in Toronto, but that time is reduced to seconds for phone and email communication!

• Our firm has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Toronto from our own website advertising services.
• You probably found us in Toronto after searching for a service we offer.
• We do not outsource Toronto digital advertising packages since we have our own marketing team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Toronto website marketing tactics that involve web development or website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital advertising.

When it comes time for your small business or large corporation to start the search for Toronto internet marketing agencies, we hope you keep our online marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online advertising agency.

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