Brantford, ON Digital Marketing

What is Digital Advertising for Brantford, ON Organizations?

In a most simple definition, internet advertising throughout Brantford is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Most Brantford company owners think of website marketing as another phrase for search engine optimization or paid ads. Even though both of those services are used in digital marketing, neither fully explains the depth of a fresh internet marketing program for Brantford-based businesses.

In today's online marketing world, there are dozens of online advertising strategies that all work together to help you boost visibility in Brantford and across the country.

For instance, the best digital marketing services in Brantford will include these things:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Brantford organization through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Brantford with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Brantford-area websites, our digital advertising firm also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Kingston, Milton, Thunder Bay, and Ottawa small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Brantford Businesses

We are a team of website advertising experts, just 858.2 kilometers away, with diverse knowledge and experience in the latest digital marketing trends for Brantford small businesses. Take advantage of our experience in more than 100 business industries throughout Brantford, and the rest of the country, to help increase traffic and improve conversions across your digital assets.

1.) PPC Management

PPC Management consists of creating and optimizing paid advertisement campaigns in Brantford. Despite that simple explanation, let's explore it further.

To provide professional paid ads management, a paid advertising company for Brantford often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a local area Brantford small business is much different from how you'd handle it for an ecommerce brand.

For example, localized Brantford service providers are often only interested in qualified leads. Through PPC advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to boost traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Brantford paid ads management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid advertising, most Brantford companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Brantford small business needs to use multiple plans and marketing tools. For example, the best Brantford PPC advertising plans will include plans to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Increase revenue for your Brantford small business through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Advertising

The use of social media marketing in Brantford online marketing involves paid advertising being run on social media platforms like TikTok, LinkedIn, Facebook, Twitter, and TikTok. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Brantford company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media advertising is a huge opportunity for most established Brantford small businesses, it can be costly for those businesses that aren't ready for it.

Our social ads agency helps Brantford small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Brantford online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Ads

In digital advertising, Brantford search advertising is used to place ads on search engines like Google and Bing. You'll find that Google campaigns and Bing ad campaigns are quick and easy ways to get your Brantford business in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and drive revenue, which makes PPC advertising a cost-effective Brantford internet marketing strategy. For any search engine marketing campaign in Brantford, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

A local Brantford service provider's main goal of an inbound marketing program is to boost leads. The internet can't sell everything. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Brantford lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our internet marketing team at some point in the past. A few of the most popular lead generation strategies include nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, and engaging visitors with live chat.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Brantford small business.

5.) CRO

You can't ignore conversion rate optimization tactics when it comes to Brantford digital marketing. This is a critical aspect of any type of digital marketing in Brantford since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO plans that work for one Brantford business might not work for another, even when they are in the same field.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving page speed, fixing mobile website glitches, adding exit-intent popups, and defining value for the visitor.

True conversion rate optimization for Brantford websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Brantford, and many other factors.

6.) Sales Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Brantford small business. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Brantford organization. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Brantford company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ontario businesses. To develop a sales funnel that produces value for your Brantford business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Brantford digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Brantford digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Brantford email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Brantford businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Brantford websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Brantford begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Brantford internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Brantford online advertising agency. These are all effective ways to market content if you implement them correctly within your Brantford small business.

9.) Online Reputation Management (ORM)

Your online reputation in Brantford and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Brantford, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Brantford brand.

For local service companies in Brantford, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Brantford storefront. Online shoppers in Brantford want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Brantford doctors or Brantford attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Brantford website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Brantford.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Brantford, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Brantford website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Brantford digital marketing campaigns to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian digital advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our internet advertising clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Online Advertising for Your Brantford, ON Website

If you manage a business in Brantford that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Brantford website marketing plans over other, more traditional, marketing plans. Here are some reasons you should implement digital marketing tactics for your Ontario business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your site days, weeks, or months after their first interaction.
• Everyone in Brantford is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Brantford or throughout Ontario?
• The flexibility of Brantford internet advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with online marketing in Brantford. We wish you the best of luck getting people to comment, like, and share your Brantford non-digital ads!

How to Develop Brantford, ON Online Advertising Campaigns

Before starting your website advertising service for your Brantford-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Brantford digital marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Brantford or beyond. You can then make sure you're targeting your Brantford internet marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Brantford audience. This will help ensure you focus on the right keywords for your Brantford internet advertising and you align your content marketing strategy with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Brantford digital plan, make that your first priority. Search engine optimization is the slowest moving digital marketing strategy. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Brantford business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in Brantford that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Brantford lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Brantford website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Brantford site visitors.

6.) Strategize for consistent testing

If you've got all these Brantford internet advertising tactics in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Brantford website marketing plan should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Brantford, ON Digital Marketing Tactics

We want to be the internet marketing partner of your Brantford business! There are many factors to consider when researching Brantford online marketing firms. You can trust the Brantford website marketing tactics we suggest for your business since we have more than 19 years of experience. Brantford digital marketing strategies like these are often what we use for our own lead generation. The fact that you're visiting our website from Brantford probably has a lot to do with our own internet marketing campaign.

Most importantly though, you should choose our online marketing firm for your Brantford business because you feel confident we are the right team for your Brantford company. We are only a short drive of 9 hours and 49 mins away from you in Brantford, but that time is reduced further if you call or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Digital marketing is our main source of leads and new clients in Brantford.
• You probably found us in Brantford via an online search for a service we provide.
• Our marketing team performs all of our Brantford digital advertising packages, which means we don't outsource the work.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Brantford website marketing tactics that involve web development or website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital advertising.

When it comes time for your small business or large corporation to start the search for Brantford internet marketing agencies, we hope you keep our online marketers in mind for the task. To start a discussion with the helpful staff at our online advertising agency, just send us an email or give us a call.

800-796-8263 Email Us