St. Catharines, ON Digital Marketing

What is Internet Marketing for St. Catharines, ON Businesses?

It's pretty basic: St. Catharines online advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means SEO or paid advertising to most St. Catharines organization owners. Even though both of those services are used in digital marketing, neither fully explains the depth of a fresh internet marketing program for St. Catharines-based businesses.

In today's online marketing world, there are dozens of online advertising strategies that all work together to help you boost visibility in St. Catharines and across the country.

The best St. Catharines digital marketing services will include tactics like:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost your St. Catharines business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build expertise, authority, and trust in St. Catharines with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing St. Catharines-area websites, our digital advertising firm also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, Barrie, Guelph, Kingston, Milton, Brantford, Thunder Bay, and Ottawa small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for St. Catharines Businesses

For St. Catharines small businesses, we're a team of digital marketing experts who bring diverse knowledge and experience to the table. We've helped get traffic and increase conversions across more than 100 business industries in St. Catharines, and the rest of the country, so let's work together.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement services in St. Catharines. However, that is an incredibly simple explanation, so let's dig a little deeper.

A PPC advertising company for St. Catharines often begins by getting to know your company and its business model before providing premium PPC management. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in St. Catharines, for example, are often only searching for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale St. Catharines PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most St. Catharines paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid ads, your St. Catharines small business should utilize multiple advertising plans and marketing tools. Pay-per-click campaigns in St. Catharines should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make your St. Catharines organization more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook that are used in St. Catharines website marketing. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your St. Catharines company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media advertising is a huge opportunity for most established St. Catharines businesses, it can be costly for those businesses that aren't ready for it.

Our social ads firm helps small businesses and large corporations make the most of social media advertising by building them out with sales funnels and lead generation tools. Our St. Catharines website advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising plan, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Advertising

In internet advertising, St. Catharines search engine marketing is used to place ads on search engines like Google and Bing. Your St. Catharines company will benefit from Google paid ads and Bing advertising since they provide a quick and easy way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help get leads and conversions, which helps make their paid advertising an effective St. Catharines internet advertising tactic. To improve your return on investment with search ads in St. Catharines, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

A local St. Catharines service provider's main goal of an inbound marketing program is to drive leads. The internet can't sell everything. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, St. Catharines lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. Among the most common lead generation tactics are holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, and creating affiliate programs.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your St. Catharines company.

5.) Conversion Rate Optimization

Digital marketing in St. Catharines should include conversion optimization campaigns. This is an essential component of any kind of digital marketing in St. Catharines since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO plans that work for one St. Catharines business might not work for another, even when they are in the same field.

CRO tactics typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website problems, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

For some St. Catharines websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in St. Catharines, and many other things.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your St. Catharines company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your St. Catharines organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Developing a funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their Ontario organizations. If you're trying to develop a sales funnel that produces value for your St. Catharines business, you must think about what kind of sales funnel you want.

We have experience in plenty several types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and more. We have a team of digital marketing professionals who can bounce ideas off of you to help you figure out which revenue funnel will work for your organization. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your St. Catharines internet advertising plan.

7.) Email Marketing

With effective email marketing tactics, you can raise brand awareness, grow website traffic, engage past customers, drive sales, and find out what's going on with your target audience.

For email marketing, we help our St. Catharines digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact. These are great tools for creating subscriber lists, segmenting your audience, and even developing email marketing drip campaigns.

Building a plan to improve subscribers is the most important part of email marketing. We help St. Catharines email marketing clients grow and nurture their email marketing lists by incorporating email collection into affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and more.

8.) Content Marketing

Most St. Catharines organizations use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. The internet advertising approach for St. Catharines websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

As your visitors in and around St. Catharines start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. We help St. Catharines online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Content marketing strategies often involve blog content, custom graphics, infographics, videos, podcasts, email campaigns, case studies, whitepapers, surveys, webinars, checklists, listicles, and lead magnets. The case study method is good for showing expertise as a leading digital marketing agency in St. Catharines, but it works in other industries too. When you do them right, they're all effective ways to market your St. Catharines business's content.

9.) Online Reputation Management (ORM)

Your online reputation in St. Catharines and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in St. Catharines, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your St. Catharines brand.

For local service companies in St. Catharines, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your St. Catharines storefront. Online shoppers in St. Catharines want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as St. Catharines doctors or St. Catharines attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your St. Catharines website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around St. Catharines.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for St. Catharines, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your St. Catharines digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within St. Catharines digital advertising services to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian internet advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our online advertising clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Website Advertising for Your St. Catharines, ON Website

You're going to have to think about marketing in St. Catharines if you manage a business that sells something. You might be thinking about St. Catharines digital marketing services over other, more traditional, marketing tactics. Here are some reasons you should implement internet marketing strategies for your Ontario business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• There's no shortage of phones, tablets, and desktop computers in St. Catharines. You might as well choose a format and medium that can follow your target audience wherever they go in St. Catharines or within Ontario.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• User engagement is best with online advertising in St. Catharines. Good luck getting people to comment, like, or share your non-digital advertisements throughout St. Catharines!

How to Develop St. Catharines, ON Website Marketing Plans

It's important to create a plan with measurable business goals before beginning your digital marketing campaign for your St. Catharines-based small business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in St. Catharines or beyond. Your St. Catharines internet marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your St. Catharines internet advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your St. Catharines digital plan. Search engine optimization is the slowest moving digital marketing strategy. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid ads for your St. Catharines small business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. St. Catharines paid ads campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring St. Catharines residents to your lead gen goal.

5.) Develop email sequences that are automated and focused on retargeting

After your St. Catharines site is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent St. Catharines website visitors.

6.) Plan for continuous testing

When these St. Catharines online marketing plans are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your St. Catharines website advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your St. Catharines, ON Digital Advertising Services

If you're a business in St. Catharines, we want to be your online marketing partner! When researching St. Catharines online advertising agencies, there are a lot of factors to consider. You can trust the St. Catharines website advertising plans we suggest for your business since we have more than 19 years of experience. St. Catharines digital marketing tactics like these are often what we use for our own lead generation. Our own internet marketing campaign likely landed you on our website from St. Catharines.

Our online advertising agency should be your choice for your St. Catharines small business because you feel we are the right team.

• Our company has been around since 2004, so we have over 19 years of experience.
• Digital marketing is our main source of leads and new clients in St. Catharines.
• You likely found our website in St. Catharines after performing an online search for a service we offer.
• We do not outsource St. Catharines online marketing packages since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're consultants in WooCommerce, Shopify, and WordPress for any St. Catharines digital advertising services that need web design or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our website marketers are the ones you should keep in mind when you need St. Catharines website marketing companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing agency.

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