Kingston, ON Digital Marketing

What is Digital Marketing for Kingston, ON Small Businesses?

In a most simple definition, internet marketing throughout Kingston is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

Most Kingston small business owners think of online advertising as another phrase for SEO or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Kingston digital advertising program entails.

The latest internet marketing campaigns often use numerous online marketing plans, all working together to help you get more visibility and conversions throughout Kingston and the rest of the country.

The best Kingston website marketing plans will include plans like:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Increase revenue for your Kingston small business through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Kingston by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Kingston-area websites, our digital marketing company also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Milton, Brantford, Thunder Bay, and Ottawa small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Services for Kingston Companies

We are a team of website marketing specialists, just 1205.7 kilometers away, with diverse knowledge and experience in the latest digital marketing trends for Kingston businesses. Take advantage of our experience in more than 100 business industries throughout Kingston, and the rest of the country, to help get traffic and increase conversions across your digital assets.

1.) Paid Ads Management

PPC Management refers to creating and optimizing Kingston paid advertising campaigns. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide professional paid ads management, a paid advertising company for Kingston should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a local area Kingston small business is much different from how you'd handle it for an ecommerce brand.

Service providers in Kingston, for example, are often only looking for quality leads. To accomplish this, PPC advertising can boost traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid ads that drives traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Kingston paid ads, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Kingston agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Kingston business needs to use multiple tactics and marketing tools. For example, the best Kingston paid ads services will include tactics to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Kingston business.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Ads

With social media ads, Kingston website marketing plans use LinkedIn, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Kingston company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Kingston organizations, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

With our help, corporations and small businesses in Kingston make the most of their social media ads by setting up sales funnels and lead generation tools. Our Kingston internet marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Ads

The use of Kingston search advertising in digital marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google paid ads and Bing advertising offer a quick and effective method for connecting your Kingston business to an engaged audience that is actively searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that boost leads and conversions, which help make their paid ads an effective Kingston digital marketing tactic. To improve your return on investment with search advertising in Kingston, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

For local service providers in Kingston, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Kingston businesses looking to get sales from their website.

All of our digital marketing team's lead generation strategies have been tried and implemented at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past site visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Kingston business.

5.) Conversion Optimization

Digital marketing in Kingston should include CRO strategies. There's no doubt that this is a critical element of digital advertising in Kingston, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO strategies that work for one Kingston small business might not work for another, even when they are in the same field.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

For some Kingston websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Kingston, and many other things.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Kingston company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Kingston organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Kingston company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ontario businesses. To develop a sales funnel that produces value for your Kingston business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Kingston digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Kingston digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Kingston email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Kingston businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Kingston websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Kingston begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Kingston internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Kingston online advertising agency. These are all effective ways to market content if you implement them correctly within your Kingston small business.

9.) Online Reputation Management (ORM)

Your online reputation in Kingston and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Kingston, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Kingston brand.

For local service companies in Kingston, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Kingston storefront. Online shoppers in Kingston want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Kingston doctors or Kingston attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Kingston website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Kingston.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Kingston, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Kingston website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Kingston digital marketing campaigns to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian digital advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our internet advertising clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Online Advertising for Your Kingston, ON Website

If you manage a business in Kingston that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Kingston website marketing plans over other, more traditional, marketing plans. Here are a few reasons why your Ontario small business should embrace digital marketing:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Kingston, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Kingston or throughout Ontario?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Kingston, internet marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Kingston non-digital ads!

How to Develop Kingston, ON Internet Advertising Plans

Before starting your online advertising campaign for your Kingston-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Kingston website advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Kingston or beyond is important. Your Kingston digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Kingston audience. This will help ensure you focus on the right keywords for your Kingston digital advertising and you align your content marketing strategy with the needs of your audience.

3.) Launch slow progress marketing strategies at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Kingston digital plan. In website marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider PPC advertising for your Kingston organization. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Most PPC advertising plans in Kingston that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Kingston lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Kingston website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Kingston website visitors.

6.) Strategize for consistent testing

If you've got all these Kingston internet marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Kingston online advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Kingston, ON Digital Marketing Strategies

We want to be the digital advertising partner of your Kingston organization! There are many factors to consider when researching Kingston internet advertising companies. We've got 19 years of experience, so you can trust the Kingston online advertising strategies we suggest. Often, these are the same website advertising plans we use for our own lead generation and conversion rate optimization. Our own digital marketing plan likely landed you on our site from Kingston.

However, you should select our internet advertising company because you feel confident we're the right team for your Kingston company. We are only a short drive of 13 hours and 9 mins away from you in Kingston, but that time is reduced to seconds for phone and email communication!

• Our firm has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Kingston from our own digital advertising services.
• You probably found us in Kingston via an online search for a service we provide.
• We don't outsource Kingston internet advertising plans because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Kingston digital marketing strategies that involve website design or website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet advertising.

Our online marketers are the ones you should keep in mind when you need Kingston online advertising agencies. To start a discussion with the helpful staff at our website advertising firm, just send us an email or give us a call.

800-796-8263 Email Us