Windsor, ON Digital Marketing

What is Digital Marketing for Windsor, ON Businesses?

In a most simple definition, digital advertising throughout Windsor is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

Most Windsor business owners think of online marketing as another phrase for search engine optimization or PPC advertising. Those two services are both used in website advertising, but neither fully explains what a modern Windsor digital marketing program entails.

The latest digital advertising services often use numerous internet advertising tactics, all working together to help you get more visibility and conversions throughout Windsor and the rest of the country.

The best Windsor online advertising services will include tactics like:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through affiliate marketing, paid advertising, SEO, or social media marketing.
• Increase revenue for your Windsor business through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Windsor by using content marketing, video production, backlink building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Windsor-area websites, our digital marketing agency also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, St. Catharines, Barrie, Guelph, Kingston, Milton, Brantford, Thunder Bay, and Ottawa small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for Windsor Small Businesses

We are a team of online advertising consultants, just 766.1 kilometers away, with diverse knowledge and experience in the latest website advertising trends for Windsor organizations. Take advantage of our experience in more than 100 business industries throughout Windsor, and the rest of the country, to help drive traffic and get conversions across your digital assets.

1.) PPC Management

Paid Ads Management refers to creating and optimizing Windsor paid advertising services. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide expert PPC management, a paid ads agency for Windsor often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach PPC advertising for a local Windsor business is much different from how you'd handle it for an ecommerce brand.

Service providers in Windsor, for example, are often only searching for quality leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Windsor PPC is the next step. To maximize the value of PPC advertising, most Windsor firms implement email collection strategies through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Windsor company should utilize multiple advertising strategies and marketing tools. Pay-per-click campaigns in Windsor should include tactics like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make your Windsor business more profitable by acquiring qualified leads or selling online.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

Social media ads are paid advertisements placed on platforms like TikTok, LinkedIn, Instagram, Facebook, and Twitter that are used in Windsor website advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead gen or sales generation tool for your Windsor company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Windsor small businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads agency helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. Our social ads agency also recommends putting in place plans for conversion optimization and retargeting within these Windsor digital advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Ads

Search engine marketing in Windsor involves running PPC advertising on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and simple ways to get your Windsor small business in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to improve leads and generate revenue, which makes paid advertising a cost-effective Windsor website marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in Windsor.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for local businesses in Windsor. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Windsor lead gen plans are going to be critical.

Our website marketing team has tried and implemented so many different lead generation tactics in the past. A few of the most popular lead generation plans include creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

Our team can develop and implement one or more lead generation plans in your digital assets to test what works best for your Windsor business.

5.) Conversion Optimization

There is almost no reason to neglect CRO within Windsor internet advertising strategies. This is an essential component of any kind of online advertising in Windsor since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Windsor small business might not work for a different Windsor business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Windsor websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Windsor, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Windsor company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Windsor company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a revenue funnel for your Windsor organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ontario businesses. To develop a sales funnel that produces value for your Windsor business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Windsor internet marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Windsor internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Windsor email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Windsor businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Windsor websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Windsor begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Windsor online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Windsor digital marketing agency. These are all effective ways to market content if you implement them correctly within your Windsor small business.

9.) Online Reputation Management (ORM)

Your online reputation in Windsor and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Windsor, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Windsor brand.

For local area service companies in Windsor, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Windsor storefront. Online shoppers in Windsor want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Windsor doctors or Windsor attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Windsor website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Windsor.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a full-service online marketing firm for Windsor, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Windsor digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Windsor internet marketing campaigns to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian online marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our website marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Digital Marketing for Your Windsor, ON Website

If you manage a business in Windsor that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Windsor digital marketing plans over other, more traditional, marketing plans. Here are a few reasons why your Ontario small business should embrace internet advertising:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Windsor is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Windsor or throughout Ontario?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Windsor, online advertising is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Windsor!

How to Develop Windsor, ON Website Marketing Plans

Before starting your digital marketing campaign for your Windsor-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Windsor digital advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Windsor or beyond is important. Your Windsor internet advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Windsor audience. This will help ensure you focus on the right keywords for your Windsor online marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Windsor digital strategy. In digital marketing, search engine optimization moves the slowest. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Build out quality landing pages or funnels

This is a good time to consider paid advertising for your Windsor company and its digital assets. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid advertising plans in Windsor that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A great Windsor lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Windsor website builds traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Windsor website.

6.) Plan for continuous testing

When these Windsor website advertising plans are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Windsor digital advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Windsor, ON Online Marketing Tactics

We want to be the website marketing partner of your Windsor small business! There are many factors to consider when researching Windsor digital marketing agencies. We've got 19 years of experience, so you can trust the Windsor digital advertising plans we suggest. Often, these are the same internet advertising tactics we use for our own lead generation and conversion rate optimization. Our own online advertising campaign likely landed you on our website from Windsor.

Most importantly though, you should choose our digital marketing agency for your Windsor small business because you feel confident we are the right team for your Windsor company. We are only a short drive of 7 hours and 14 mins away from you in Windsor, but that time is reduced further if you call or email!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Windsor from our own website marketing plans.
• You probably found us in Windsor after searching for a service we offer.
• We do not outsource Windsor digital marketing plans since we have our own marketing team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Windsor online advertising strategies that involve website design or website changes.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our digital marketers in mind when it comes time for you to start looking for Windsor internet marketing agencies. To start a discussion with the helpful staff at our online marketing firm, just send us an email or give us a call.

800-796-8263 Email Us