Thunder Bay, ON Digital Marketing

What is Internet Marketing for Thunder Bay, ON Businesses?

In a most simple definition, online marketing throughout Thunder Bay is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective customers.

Digital marketing means SEO or paid advertising to most Thunder Bay organization owners. While both of those services are used in digital marketing, neither fully explain the depth of a fresh internet marketing program for Thunder Bay-based businesses.

In today's online marketing world, there are dozens of online advertising strategies that all work together to help you boost visibility in Thunder Bay and across the country.

The best Thunder Bay digital marketing services will include tactics like:

• Promote your digital assets (sales funnels, websites, apps, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Thunder Bay business through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Show expertise, authority, and trust in Thunder Bay through content marketing, video production, backlink building, review collection, social proof, and site improvements.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Thunder Bay-area websites, our internet advertising company also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Kingston, Milton, Brantford, and Ottawa small businesses and large corporations a premium website marketing service.

Our Website Advertising Services for Thunder Bay Organizations

We are a team of digital marketing professionals, just 842.1 kilometers away, with diverse knowledge and experience in the latest internet marketing trends for Thunder Bay businesses. We've helped generate traffic and build conversions across more than 100 business industries in Thunder Bay, and the rest of the country, so let's work together.

1.) PPC Ads Management

PPC Management consists of creating and optimizing paid advertisement services in Thunder Bay. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide expert PPC ads management, a paid advertising agency for Thunder Bay should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a localized Thunder Bay business is much different from how you'd handle it for an ecommerce brand.

Service providers in Thunder Bay, for example, are often only looking for quality leads. This can be accomplished through paid ads that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. Using PPC advertising, you can increase traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Thunder Bay paid ads management is understanding the metrics that will be used to optimize and scale. Most Thunder Bay paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Thunder Bay business should utilize multiple advertising tactics and marketing tools. Pay-per-click campaigns in Thunder Bay should include plans like:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Thunder Bay small business.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Ads

With social media advertising, Thunder Bay website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Thunder Bay company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Thunder Bay businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

With our help, corporations and small businesses in Thunder Bay make the most of their social media advertising by setting up sales funnels and lead generation tools. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Thunder Bay online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Ads

The use of Thunder Bay search engine ads in internet marketing involves paid ads being run on search engines like Google and Bing. Your Thunder Bay small business will benefit from Google ads and Bing paid ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing company to build the landing pages and sales funnels that increase leads and conversions, which help make their paid ads an effective Thunder Bay online marketing plan. To improve your return on investment with search engine ads in Thunder Bay, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

A nearby Thunder Bay service provider's main goal of an inbound marketing program is to drive leads. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Thunder Bay lead gen plans are going to be critical.

Our internet advertising team has tried and implemented so many different lead generation tactics in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Thunder Bay organization.

5.) Conversion Rate Optimization

Digital marketing in Thunder Bay should include conversion optimization tactics. This is a critical aspect of any type of internet advertising in Thunder Bay since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. What makes it tough is that CRO plans that work for one Thunder Bay business might not work for another Thunder Bay business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page speed, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

For some Thunder Bay websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Thunder Bay, and many other things.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Thunder Bay company. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Thunder Bay small business. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

Developing a conversion funnel is harder than explaining how it works, since it involves so much planning and optimization. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ontario small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Thunder Bay organization.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. Working with one of our website marketing specialists, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your organization. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Thunder Bay digital marketing plan.

7.) Email Marketing

With effective email marketing services, you can raise brand awareness, improve website traffic, engage past customers, build sales, and find out what's going on with your target audience.

For email marketing management, we help our Thunder Bay businesses use Mail Chimp, Campaign Monitor, and Constant Contact. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help Thunder Bay email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

8.) Content Marketing

Most Thunder Bay businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for Thunder Bay websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Thunder Bay begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Thunder Bay digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Thunder Bay internet marketing agency. These are all effective ways to market content if you implement them correctly within your Thunder Bay small business.

9.) Online Reputation Management (ORM)

Your online reputation in Thunder Bay and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Thunder Bay, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Thunder Bay brand.

For local service companies in Thunder Bay, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Thunder Bay storefront. Online shoppers in Thunder Bay want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Thunder Bay doctors or Thunder Bay attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Thunder Bay website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Thunder Bay.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

10.) Video Marketing

As a full-service website advertising firm for Thunder Bay, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Thunder Bay internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Thunder Bay online advertising campaigns to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian website advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our digital marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Internet Marketing for Your Thunder Bay, ON Website

If you manage a business in Thunder Bay that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Thunder Bay internet advertising plans over other, more traditional, marketing plans. Let's go over some of the great reasons to implement website advertising plans within your Ontario business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Thunder Bay, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Thunder Bay or throughout Ontario?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• Online marketing in Thunder Bay provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Thunder Bay!

How to Develop Thunder Bay, ON Digital Advertising Services

Before starting your internet advertising plan for your Thunder Bay-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Thunder Bay or beyond. Your Thunder Bay online advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Thunder Bay audience. This will help ensure you focus on the right keywords for your Thunder Bay website marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Thunder Bay digital plan. The slowest moving internet marketing strategy in Thunder Bay is SEO. Search engines take weeks or months to recognize and index the edits you make to your website, your content, and your backlinks.

4.) Develop effective landing pages or funnels of high quality

You should consider PPC advertising for your Thunder Bay small business. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Thunder Bay paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Thunder Bay residents to your lead gen goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Thunder Bay website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Thunder Bay website visitors.

6.) Plan for continuous testing

When these Thunder Bay website advertising plans are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Thunder Bay digital advertising service.

Why Choose WebCitz for Your Thunder Bay, ON Online Marketing Tactics

We want to be the website marketing partner of your Thunder Bay small business! When researching Thunder Bay digital marketing agencies, there are a lot of factors to consider. With more than 19 years of experience, you know you can trust the Thunder Bay digital advertising plans we suggest for your business. Thunder Bay online marketing plans like these are often what we use for our own lead generation. Our own website marketing plan likely landed you on our website from Thunder Bay.

However, you should select our digital marketing company because you feel confident we're the right team for your Thunder Bay organization. We are only a short drive of 8 hours and 34 mins away from you in Thunder Bay, but that time is reduced to seconds for phone and email communication!

• Our firm has been around since 2004, so we have over 19 years of experience.
• Our primary source for leads and new client development in Thunder Bay is our own website marketing tactics.
• You probably found us in Thunder Bay after searching for a service we offer.
• We don't outsource Thunder Bay digital marketing plans because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're consultants in WordPress, WooCommerce, and Shopify for any Thunder Bay website marketing plans that need web development or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Thunder Bay digital advertising firms, we hope you keep our internet advertisers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online marketing firm.

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